Lifestyle

SM is Turning 40 and Here’s Everything You Need to Know!

Posted by SM Supermalls on July 21, 2025

SM Supermalls turns 40 with ₱40 deals, throwback vibes, and community programs! The official anniversary website has all the details—bookmark it now and don’t miss out on the celebration.

Share

From childhood malling memories to TikTok-worthy moments, SM Supermalls has been part of our lives for four iconic decades. And now, it's going all out for its 40th birthday! Whether you’re in it for the pop-ups, the parties, or the perks (hello, freebies and flash sales!), everything you need to know is just a click away—thanks to SM’s official 40th anniversary website.

Big vibes, big deals, and bigger memories—see what’s in store!

But let’s backtrack a bit…
As many of you know, before it became our go-to spot for weekend hangouts, food trips, and shopping sprees, SM started out as a humble shoe store. Back in 1958, Henry Sy, Sr. opened Shoe Mart in Manila with a simple dream: to make quality shoes more accessible to Filipinos.

Fast forward to 1985, SM opened its very first mall—SM City North EDSA—at a time when mall culture barely existed in the country. People thought it was too big, too far, too ambitious… but we all know how that turned out. *wink*

From one mall to over 80 (and counting!) nationwide and outside the country, SM Supermalls has grown into a full-blown lifestyle destination where we shop, eat, play, celebrate, and make memories. Four decades later, it’s still evolving with the times, creating spaces that keep up with how we live, work, and vibe.

The Big 4-0 Deals!

One of the most exciting sections on the 40th anniversary website? The Deals section, a.k.a. your ultimate cheat sheet to all the anniversary perks happening across SM Supermalls. 

It neatly rounds up all the promos in one place, so you don’t have to scroll through dozens of posts or hunt for flyers at the mall. Just click, browse, and plan your next budget-friendly barkada day out. 

Here’s a sneak peek at what’s waiting:

And that’s just the start. Even more deals are dropping soon, so check back regularly and don’t sleep on the savings.

40 Years of Spreading SMiles
Beyond the sales and celebrations, SM’s 40th anniversary is also about giving back, and that spirit shines through in the website’s “40 Years of Heart” section. Here, you’ll find all the meaningful initiatives SM is rolling out to uplift communities across the country, proving that malling with a heart just hits different.

One standout campaign is the SM Book Nook Book Donation Drive, which kicked off on July 7, 2025. With a goal of collecting 40,000 pre-loved books, the drive supports the National Library of the Philippines and helps expand SM Book Nook reading hubs nationwide. Under the theme “Under the Same Sky: Share the Magic of Stories,” it transforms your well-loved reads into gifts of imagination, learning, and hope for kids and communities.

SM is also going green in a big way with the International Coastal Cleanup Drive happening on September 20, 2025. The mission: gather 40,000 volunteers nationwide to restore our shorelines and protect marine life—one piece of trash at a time. It’s more than a cleanup; it’s a movement. Whether you’re an eco-warrior, a beach lover, or someone who simply wants to help, now’s your chance to make an impact.

Getting involved is easy! The website has direct links to help you donate books or sign up as a volunteer in just a few clicks. There’s even a live counter tracking how many books have been donated and how many volunteers have signed up. It’s not just for display. It’s there to celebrate progress, spark momentum, and remind us that every small action adds up.Because at 40, SM isn’t just looking back on its legacy—it’s stepping into the future with heart and purpose.

So whether you’re here for the deals, the nostalgia, the community impact—or all of the above—SM’s 40th anniversary is shaping up to be one for the books. And with more exciting announcements, events, and surprises dropping soon, the best way to stay in the loop is through the official website.

Bookmark it, share it, and check back often—because the countdown to 40 years of SM-iles has only just begun. 

Don’t forget to follow us on Facebook, TikTok, Instagram, and X to stay updated with all the latest news and happenings here at SM Supermalls. You can also check the updated entry guidelines and mall hours for 2025 here.

Explore Malls

SM City Cebu
SM City Cebu

SM City Davao
SM City Davao

SM City Bataan
SM City Bataan

SM City Fairview
SM City Fairview

SM City Taytay
SM City Taytay

Check Out These Shops