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Celebrating Four Decades of Partnership
Cheers to 40 Years!

SM Supermalls celebrates its 40th Anniversary—a milestone made possible by your continued support and partnership.​​


To ensure smooth participation in the SM Partner In-Store Campaign Challenge, we highly encourage you to review the FAQs carefully before submitting your entry and completing the form below.

 

 

Campaign entries will be evaluated based on the following criteria:

  • 25% Branding: Alignment of the partners’ and SM Supermalls’ 40th anniversary branding
  • 25% Aesthetics: Visual appeal and creativity of the store display 
  • 25% Communications: Effectiveness of the promotional materials and campaign amplification
  • 25% Promotion Redemption: Participation via high customer redemption score

Judging Phases:

  • Phase 1: Documentation
    Proofs and campaign results are collected and organized by category.
  • Phase 2: Elimination Round
    Internal divisions will evaluate submissions per category and shortlist the Top 10 tenants in each category:

Elimination Round 

In-line Stores

Short-term Stores

Large Business

Top 10 brands 

Top 10 brands

Medium Business

Top 10 brands 

Top 10 brands

Small Business

Top 10 brands

Top 10 brands
  • Phase 3: Final Judging
    An external panel of 3 judges will evaluate the final 6 winners:

Final Judging Round 

In-line Stores

Short-term Stores

Large Business

1 winner

1 winner

Medium Business

1 winner

1 winner

Small Business

1 winner

1 winner

Your mall’s Marketing Team will document your campaign with the following:

  • Photos of the in-store display and promo materials
  • Weekly redemption summaries

The brand/tenant must submit the following:

  • Advertising Rollout Summary (social, print, radio, OOH, etc): Your Head Office is responsible for consolidating all marketing and advertising efforts using the provided format/template. [Click here to download the template.] Please submit the completed file in PDF format via the SM WEBFORM by clicking the button below.

  • Weekly Redemption Reports: Mall Marketing will distribute printed monitoring sheets to your branch/store representative. These will be collected by the Mall Marketing team on a weekly basis.

Please see below a table that summarizes the documentation and key dates:

Evaluation will be done per brand, consolidating results across all participating branches. 

Criteria: 25% Branding 
Alignment of partners’ and SM Supermalls’ 40th anniversary branding

Branding Element

Max Score

Point System

Use of 40th Anniversary Logo

7

7 – Prominently and correctly used in all materials
5 – Used but inconsistently or incorrectly
3 – Barely visible or distorted
0 – Not used 

Use of Ruby Color Scheme

6

6 – Integrated seamlessly and cohesively
4 – Present but not dominant
2 – Poor use or clashing execution
0 – Not used 

Integration with Partner's Own Branding

6

6 – Cohesive and balanced co-branding
4 – Slight dominance or conflict between brands
2 – One brand overpowers the other
0 – No integration effort 

Thematic Consistency (Messaging/Tone)

6

6 – Clear alignment with the 40th anniversary theme
4 – Theme referenced but not fully carried through
2 – Weak thematic connection
0 – Off-brand 

TOTAL SCORE

25

  

Criteria: 25%Aesthetic 
Visual appeal and creativity of the store display 

Visual Merchandising Display Element 

Max Score

Point System

Creativity and Originality 

8

8 – Highly creative and unique display concept
6 – Moderately creative with distinct elements
4 – Conventional or safe
0 – Lacks creativity 

Visual Impact and Attractiveness 

7

7 – Eye-catching, well-balanced, and visually compelling
5 – Clean and pleasant design
3 – Average appeal
0 – Poor visual presentation 

Layout and Organization 

5

5 – Intuitive layout with clear focal points
3 – Generally organized with minor clutter
1 – Cluttered or unbalanced layout
0 – Disorganized 

Craftsmanship and Attention to Detail 

5

3 – Polished, high-quality finish with attention to detail
2 – Neat but with visible imperfections
1 – Somewhat rushed
0 – Unfinished appearance 

TOTAL SCORE

25

  

Criteria: 25% Communications 
Effectiveness of the promotional materials and campaign amplifications 
DTI permit must be processed accordingly ahead of the activation of promo/s 

Description 

Point System

Strong messaging, clear CTA, multi-channel amplification with wide reach

21–25 

Good messaging and visibility, shared across key channels 

16–20 

Adequate communication, moderate reach, some amplification 

11–15 

Limited visibility, unclear messaging, few amplification efforts 

6-10 

Ineffective or absent communications 

1–5


Criteria: 25% Redemption  
Participation via high customer redemption score 
Redemption is based on the average number of redemption transactions per brand (across participating branches):

Redemption Ranking 

Point System

Top 1

25

Top 2 – 5

21 – 24

Top 6 – 9

17 – 20 

Top 10 – 15

11 – 15 

Top 16 – 20

5 – 10

Top 21 – 25

1 – 4

Top 26 and below 

0

Three (3) external experts will be invited for the final judging. Their names and profiles will be revealed soon.

A total of 6 winning brands will be recognized—3 in-line stores and 3 kiosks/counters.

 

IN-LINE STORES

SHORT-TERM STORES

LARGE BUSINESS 

1 WINNER to receive: 

- Meet and Greet dinner with a Sy member and/or Mr. Steven Tan. Table for 18 at Conrad Manila 

- Advertisement package valued at ₱1,000,000, which may include in-mall LED screen exposure for 2 to 3 months and a 3-day activation at designated mall event spaces*

1 WINNER to receive: 

- Meet and Greet dinner with a Sy member and/or Mr. Steven Tan. Table for 18 at Lanson Place

- Advertisement package valued at ₱1,000,000, which may include in-mall LED screen exposure for 2 to 3 months and a 3-day activation at designated mall event spaces*

MEDIUM BUSINESS 

1 WINNER to receive:

- Meet and Greet dinner with a Sy member and/or Mr. Steven Tan. Table for 10 at Conrad Manila

- Advertisement package valued at ₱750,000, which may include in-mall LED screen exposure for 2 to 3 months and a 3-day activation at designated mall event spaces*

1 WINNER to receive:

- Meet and Greet dinner with a Sy member and/or Mr. Steven Tan. Table for 10 at Lanson Place

- Advertisement package valued at ₱750,000, which may include in-mall LED screen exposure for 2 to 3 months and a 3-day activation at designated mall event spaces*

SMALL BUSINESS 

1 WINNER to receive:

- Table for 5 at Conard Manila

- Advertisement package valued at ₱500,000, which may include in-mall LED screen exposure for 2 to 3 months and a 3-day activation at designated mall event spaces*

1 WINNER to receive:

- Table for 5 at Lanson Place

- Advertisement package valued at ₱500,000, which may include in-mall LED screen exposure for 2 to 3 months and a 3-day activation at designated mall event spaces*
*Subject to conditions: Booking 6 months prior. Redeemable by H2 2026

Please reach out to your respective Mall Marketing Team for assistance.

 

Upload Advertising Roll-out Summary Here

 

Thank you for being an integral part of our evolving journey.