Lifestyle
Pokémon 30th Anniversary takes over SM Mall Of Asia with the Pokémon Center POP-UP Store in Manila and Mall Caravan
Posted by SM Supermalls on October 16, 2026
MANILA, Philippines, October 2026 – Pokémon celebrates 30 years of bringing Trainers together as the first Pokémon Center POP-UP Store in Manila and the “Celebrate 30 Years of Pokémon at SM Malls” mall caravan arrives at SM Mall of Asia this October.
For new and existing Pokémon fans, the celebration brings together collecting, discovery, play, and community in one destination. The Pokémon Center POP-UP Store in Manila, running from October 2026 to early 2027, gives collectors and fans a dedicated space to discover Pokémon Center and official licensed merchandise as well as unique Pokémon experiences such as the New Trainer Journey (Pokémon Trading Card Game tutorials), Pokémon Video Game Demos for Pokémon Pokopia and Pokémon Champions.
“Celebrate 30 Years of Pokémon at SM Malls” from October 1 to 15 at the Main Atrium, where fans can step into a world of Pokémon fun and adventure. Fans can meet Pokémon through the Meet and Greet sessions experience a high-energy Pokémon parade, explore Pokémon inflatables and displays, join the New Trainer Journey (Pokémon Trading Card Game Tutorials), try out Pokémon Video Games such as Pokémon Pokopia and Pokémon Champions, shop for licensed merchandise, catch special Pokémon appearances, and create memorable moments with fellow Trainers.
The celebration takes over SM Mall of Asia at a scale befitting Pokémon’s 30th anniversary. Across the complex, fans can discover Pokémon through various displays photo-worthy spots, fun activities and experiences.
For SM Mall of Asia, the Pokémon takeover brings together the mall’s wide mix of retail, dining and entertainment, giving fans more ways to turn a Pokémon visit into a full day out. The experience delivers maxed out experiences where fandom meets shopping, dining, entertainment and family time in one destination.
The Pokémon Center POP-UP Store in Manila gives new and existing fans another reason to explore, with Pokémon Center items and collectibles, as well as official licensed merchandise, designed to keep the experience fresh throughout. Fans can discover, collect, and return for new Pokémon moments at SM Mall of Asia.
For families and fans, SM Mall of Asia offers the space and ecosystem to experience Pokémon beyond a single activation. Visitors can move from the Mall Caravan and the POP-UP Store to dining, shopping and entertainment across the complex, making the most loved mall a destination for a complete Pokémon day out. | NEWS RELEASE @smmallofasia
The celebration continues with the Pokémon RUN 30: Philippines Edition on October 3 to 4, bringing fans and families together through an active community experience. The Pokémon anniversary journey will culminate with the “PokéXciting! in Manila” at the MOA Complex in January 2027.
From lifelong fans to a new generation of Trainers, the partnership brings together Pokémon’s multigenerational fandom and SM Mall of Asia’s destination-scale experiences. It creates a shared space where fans can discover, participate, collect, celebrate and make the most of their visit.
This October, experience Pokémon at its 30th anniversary celebration and make your way to your most loved mall, SM Mall of Asia for maxed out experiences, from Pokémon fandom and merchandise to shopping, dining and entertainment.
Follow the official SM Mall of Asia social media pages for schedules, event details, announcements and more Pokémon 30th anniversary updates.
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About SM Supermalls
SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.
Through "My SM," SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.
My SM. Your Most Loved Supermall.
