5 Southeast Asian Fashion Brands Every Filipino Gen Z Should Have on Their Radar

We’ve hyped up Japanese and Korean brands before but this time, let’s talk about our own neighborhood! Southeast Asia’s style game has seriously leveled up, and Filipino Gen Zs are HERE. FOR. IT. From chic Malaysian bags to iconic Singaporean fits to proudly Pinoy labels, these brands are giving major “add to cart” energy.

Christy Ng (Malaysia)

Photos sourced from the Christy NG website

If you’ve been around SM Megamall lately, you’ve probably seen the newest fashion kid on the block — Christy Ng’s first store in the Philippines! This Malaysian brand blew up for its sleek, minimalist bags that look designer but don’t break the bank.

Christy Ng started back in 2012, first known for custom shoes. Fast-forward to today, and it’s the bags that everyone’s obsessed with — especially the structured, classy designs that scream quiet luxury. The Nico Shoulder Bag is a cult fave: clean silhouette, roomy interior, fits your whole life. The Pedro Cross Body is another go-to for quick “cafe study dates” days, while the Scout Tote is the ultimate statement of “I’ve got my life together… kinda.”

Christy Ng’s vibe? Practical meets polished — perfect for the girlies (and guys) who love looking effortlessly put-together without trying too hard.

You can find Christy Ng on Level 2, Building A of SM Megamall.

Beyond the Vines (Singapore)

Photos sourced from the Beyond the Vines website

If you’ve ever scrolled through #WhatsInMyBag TikToks, you’ve probably seen this one. Beyond the Vines is a Singaporean brand that made minimalism cool again. Founded by design couple Rebecca Ting and Daniel Chew in 2015, they took over the internet with their playful, no-drama pieces — especially the Dumpling Bag.

The OG Dumpling Bag is lightweight, water-resistant, and comes in colors that instantly boost your serotonin. Then there’s the Poofy Bag, which adds fun puffed textures to your fits, and the Confetti Dumpling, their limited-edition anniversary drop that had fans camping online like it was a sneaker release.

Beyond the Vines nails the “functional but cute” formula. It’s the kind of brand that doesn’t scream for attention. It just gets it.

Beyond the Vines is located on Level 2, North Main Mall, SM Mall of Asia; Level 2, Building A, SM Megamall; and on Level 2, The Block, SM City North Edsa.

Charles & Keith (Singapore)

Photos from the Charles & Keith website

Let’s be real, it wouldn’t be a Southeast Asian brand list without Charles & Keith. Founded in 1996 by brothers Charles and Keith Wong, this brand started as a small shoe shop and is now a global fashion mainstay. They’ve mastered the art of being trendy and timeless, which is why their bags and shoes are practically Gen Z staples.

The Gabine Saddle Bag has been all over TikTok (that curved flap is the moment). The Calla Tote gives “main character at your favorite café”. Both bags are reliable and can be worn with anything, whether it’s for brunch, a power day at the office, or just hanging out with friends.

Charles & Keith just get it with their trendy silhouettes, solid quality, and price points that make you feel fancy without the guilt trip.

You can find the full list of Charles & Keith stores here.

KYō (Philippines)

Now for something homegrown and hella fun, KYō is THAT customizable vegan-leather bag brand everyone’s building their personality around. Founded by Germaine Gaerlan, KYō (which means “today” in Japanese) is all about expressing who you are right now.

They have lots of bases to choose from, but the JIN Tote is classic, clean, and practical. Their crossbody selection (like the TOKYō) is ideal for errands or day trips. Both styles are perfect for endless strap-and-charm combos to keep your OOTDs looking fresh.

KYō’s whole concept hits Gen Z right in the feels with its creativity, sustainability, and proudly local roots. It’s proof that Filipino brands can play in the same league as their global counterparts.

KYō is located on Level 3, Entertainment Mall, SM Mall of  Asia.

The Tannery Manila (Philippines)

Photos sourced from the The Tannery Manila website

If you’re into timeless pieces that just get better with age, say hello to The Tannery Manila. With leather-making roots going all the way back to 1901, this brand blends heritage craftsmanship with modern flair. Basically, it’s where old-school quality meets new-gen cool.

The Eden Nappa Bag is a total classic: rich color, smooth texture, effortless sophistication. The Gerald Saddle Tan works as the ultimate work-day carry, while the Augustine Bole Sling levels up your everyday look.

The Tannery Manila isn’t just selling bags. It’s telling a story of Filipino craftsmanship that deserves way more hype.

You can find The Tannery Manila on Level 3, South Main Mall, SM Mall of Asia and on the UGL, Annex Building, SM City North Edsa.

Here’s the thing: Southeast Asian fashion has that real authenticity. It’s creative, inclusive, and built for our lifestyle (hello, humidity-proof design). These brands mix function and flair without the pretentiousness, which is exactly what the current generation wants.

Whether it’s Christy Ng’s elegant leather bags, Beyond the Vines’ playful totes, Charles & Keith’s global chic, or local standouts like KYō and The Tannery Manila, it’s clear that Southeast Asia is having its fashion moment.

So the next time you’re scrolling for a new “it” bag, skip the usual Western labels. The next big thing? It’s already here just one mall trip away.

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