Bring the Seoul Vibe to Life with These Korean Brands at SM Supermalls

In the Philippines, the Hallyu wave isn’t just a phase. From binge-watching K-dramas and learning K-pop choreo to obsessing over glass skin routines, Filipino fans have taken their love for Korean culture to the next level. And now, that love translates to where we shop and eat, too.

SM Supermalls has become a go-to spot for everything Korean. From sizzling samgyup spots that transport you straight to Seoul, to fashion stores that give main character energy with every outfit, you’ll find a slice of Seoul at your favorite SM Mall. Whether you’re a K-drama stan, a foodie, or someone who just wants to live out their “day in Seoul” fantasy, here are some Korean brands you can actually visit IRL at SM.

For the Foodies: Korean Flavors Worth the Hype

BBQ Chicken

Photos sources from BB.Q Chicken on Facebook

You’ve seen it in K-dramas. That scene where the characters eat crispy fried chicken with beer? Yep, that’s chimaek (chicken + maekju, the Korean word for “beer”), and BBQ Chicken is one of the legit chimaek spots out there. Find them serving that signature golden crispy chicken at SM Megamall, SM Mall of Asia, or SM City Clark—perfect for your next chimaek fix!.

Find the list of other BBQ Chicken branches here.

Shaburo 21

Photos sourced from Shaburo 21 on Facebook

If you’re into shabu-shabu with a twist, Shaburo 21 has you covered. This Korean shabu-shabu spot lets you do your own thing with a personal pot you can totally customize: broth, ingredients, sauces, all up to you. Perfect for solo dates or when you’re just craving something warm and cozy, Shaburo 21 is serving flavor and major chill vibes.

Shaburo 21 is at the level 1, North Parking Building, SM Mall of Asia

Maple Tree House

Photos sourced from Maple Tree House on Facebook

One of Korea’s OG barbecue spots just dropped in the Philippines, and it’s giving luxury K-BBQ energy.. Maple Tree House is all about high-quality Korean BBQ, with cuts like samgyupsal and galbi that melt in your mouth. It’s perfect for when you’re feeling a little boujee but still want that mouthwatering K-BBQ fix.

Find Maple Tree House at the SM Mall of Asia and SM City North Edsa.

Masil Charcoal Grill

Photos sourced from Masil Charcoal Grill on Facebook

Masil keeps things real with a more traditional Korean grill experience. Think juicy meats sizzling over charcoal, banchan (side dishes) galore, and that smoky smell that sticks and somehow slaps… in the best way possible! It’s the place to be if you’re after that authentic Korean dining energy, complete with the sizzling sounds and laughter around the table.

Masil Charcoal Grill is on the 4th floor of Fashion Hall at SM Megamall.

Soban K-Town Grill

Photos sourced from Soban K-Town Grill on Facebook

If you’re rolling in with the barkada or family, Soban K-Town Grill is the ultimate go-to. their set meals are stacked with all the good stuff: marinated meats, rice, soup, and banchan. It’s giving full-on K-BBQ feast energy. With its hype vibe and drool-worthy dishes, every meal here feels straight out of a K-drama party scene.

Find Soban K-Town Grill at SM Megamall and SM City North Edsa.

For the Fashion and Lifestyle Enthusiasts: Straight Outta Seoul

8seconds

Photos sourced from 8seconds on Facebook

If you’re all about that effortless Korean street style, 8seconds should be your first stop. They’re slaying the minimalist-but-trendy look at their flagship store at SM Mall of Asia and their newest spot in SM Aura.

8seconds is located at level 2, North Main Mall, SM Mall of Asia.

TOPTEN10

Photos sourced from TOPTEN10 on Facebook

Looking for streetwear that gives cool Seoul vibes without breaking the bank? TOPTEN10’s got it. This brand nails that chill-but-drippy vibe, comfy fits with just the right amount of edge. Think graphic tees, oversized hoodies, and laid-back pieces that scream Seoul Fashion Week-core. Basically, TOPTEN10’s your cheat code for pulling off that effortless K-idol airport look without even trying.

TOPTEN10 is located at level 3, South Entertainment Mall, SM Mall of Asia.

Banana Sisters

Photos sourced from Banana Sisters on Facebook

Koreans love their socks, and honestly, same. Banana Sisters brings that Seoul energy with their super cute, comfy socks that double as the ultimate pasalubong. From fun prints to cozy feels, these socks are total outfit glow-ups and living proof that even your feet deserve a little K-style moment.

Banana Sisters is located at level 3, North Entertainment Mall, SM Mall of Asia.

Photo Objet

Photos sourced from Photo Objet on Facebook

No Korean-inspired day out is complete without cute photo ops. Photo Objet totally ate with this one as they brought Korea’s iconic photo booth trend straight to SM. Pull up with your barkada, strike your best poses, and cop film strips that look like a K-pop teaser drop. It’s giving main feed energy, instant aesthetic, no filter needed.

Find Photo Objet at SM Mall of Asia, SM Megamall, SM City Marikina, SM City North Edsa, SM City Calamba, and SM City Dasmariñas.

Beauty of Joseon

Photos sourced from the Beauty of Joseon website

If you’re into that clean, glowy look straight out of a sageuk (historical drama)-meets-Seoul aesthetic, Beauty of Joseon, available in Watsons, is your holy grail. Rooted in traditional Korean skincare but leveled up with modern ingredients, their serums and sunscreens, like the Dynasty Cream and the Relief Sun: Rice + Probiotics sunscreen are total faves for achieving that dewy, “no makeup, just vibes” glow.

For the full list of Watsons branches, click here.

COSRX

Photos sourced from the COSRX website

Skincare girlies (and guys), this is the brand that probably started your K-beauty journey. COSRX, which is readily available at The SM Store, is all about gentle but effective products that fix real skin problems. Think COSRX Low pH Good Morning Gel Cleanser or COSRX Salicylic Acid Daily Gentle Cleanser  that actually work! It’s science-backed skincare that still feels aesthetic.

For the full list of The SM Stores, click here.

Innisfree

Photos sourced from the Innisfree website

Straight from Jeju Island, Innisfree is the go-to for nature-based skincare that works wonders… on top of smelling amazing!. From their green tea line, such as this Green Tea Seed Hyaluronic Serum and Green Tea Amino Hydrating Cleansing Foam, to volcanic clay masks, their products give that fresh-out-of-a-K-drama kind of glow that’s simple, clean, and effortlessly radiant.

Innisfree is available at SM City Clark, SM Mall of Asia, SM Megamall, and SM Southmall.

K-culture has become such a huge part of everyday Filipino life. It’s not just what we watch or listen to, but also how we eat, dress, and spend time with friends. And at SM Supermalls, it’s all here. You can go on a full-on Korean food trip, shop the latest Seoul-inspired fashion, and even take home memories from a photo booth that feels like it came straight from Hongdae.

So the next time you’re feeling that K-drama itch or want to live your Seoul dream day, no need to book a flight. Just head to your nearest SM Supermall because here, the K-culture love story continues, one samgyupsal bite and stylish outfit at a time.

Don’t forget to follow us on Facebook, TikTok, Instagram, and X to stay updated with all the latest news and happenings here at SM Supermalls. You can also check the updated entry guidelines and mall hours for 2025 here.