No Passport Needed to Discover Japan’s Best Brands and Eats at SM Supermalls

If Japan’s on your travel wish list but your passport’s on pause, SM Supermalls has you covered. You can still enjoy a slice of the Japan shopping experience right here at home, from stylish Japanese brands available in the Philippines to authentic Japanese restaurants in SM serving ramen, udon, and teishoku sets that taste straight out of the Land of the Rising Sun.

From minimalist fashion and curated home finds to comfort in a steaming bowl of noodles, SM Supermalls brings the spirit of Japan closer than ever. No flight required—just this list of must-visit Japanese spots.

niko and…

Photos sourced from niko and… on Instagram

Straight from Tokyo, niko and… brings its signature blend of fashion, lifestyle, and café culture to SM Supermalls. Founded in 2007, this “style editorial brand” is known for its minimalist-meets-playful aesthetic where every piece feels both effortless and thoughtfully designed. Inside, you’ll find relaxed staples like oversized blouses, wide-leg trousers, and cozy sweaters alongside quirky décor and accessories. You can shop, browse, and unwind in one space, then drop by niko and… COFFEE for matcha lattes, frappes, and the Philippine-exclusive Ube Mont Blanc dessert.

niko and… is on the third floor, Main Mall, SM Mall of Asia.

Onitsuka Tiger

Photos sourced from Onitsuka Tiger on Instagram

A true icon of Japanese street style, Onitsuka Tiger has been blending heritage and modern design since 1949. Founded by Kihachiro Onitsuka in Kobe, the brand began with a mission to uplift youth through sports that has since evolved into a global fashion symbol. Known for its signature stripes and retro-inspired sneakers, Onitsuka Tiger merges craftsmanship, comfort, and creativity in every pair. From the classic Mexico 66 to limited-edition collaborations, the brand delivers a distinctly Japanese take on everyday cool, effortlessly wearable from city streets to casual weekends.

Onitsuka Tiger is on the second floor, Building A, SM Megamall. Find the full list of all Onitsuka Tiger branches here.

ASICS

Photos sourced from ASICS on Instagram and on the ASICS website

Did you know ASICS stands for “Anima Sana In Corpore Sano”—a sound mind in a sound body? Established in 1949 in Kobe, Japan, ASICS has long been a go-to for athletes and active lifestyles. With groundbreaking technologies like GEL cushioning and FlyteFoam midsoles, its shoes are engineered for performance yet loved for their versatility. Every pair reflects ASICS’ commitment to design and innovation rooted in wellness, proving that true performance never goes out of style.

ASICS is on the upper ground floor, Annex, SM City North Edsa. Find the full list of all ASICS branches here.

Nitori

Photos sourced from Nitori on Facebook

Bringing the essence of Japanese living to your home, Nitori turns simplicity into a lifestyle. Established in Hokkaido in 1967, the brand is Japan’s go-to for stylish yet affordable furniture, décor, and home essentials. Often called the “IKEA of Japan,” Nitori is beloved for its minimalist aesthetic, clever storage solutions, and commitment to quality craftsmanship. From cozy sofas to sleek kitchenware and smart organizers, each item reflects Nitori’s mission to make everyday living more comfortable and harmonious.

Nitori is on the third floor, Main Mall, SM Mall of Asia.

SKOOP®

Photos sourced from SKOOP® on Facebook

SKOOP® is a lifestyle brand “Born Filipino and Raised Japanese,” known for its clean silhouettes, streetwear sensibility, and evolving creative direction. Blending Japanese minimalism with Filipino edge, SKOOP champions authenticity through collections like BASIKS, which highlights neutral tones and timeless staples, and limited lines such as RYUU and Takumi, featuring bold varsity jackets and techwear-inspired pieces. With standout items, SKOOP® is redefining streetwear for a new generation that sees style as evolution.

SKOOP is available on the third floor, Main Mall,  SM Mall of Asia and third floor, Fashion Hall, SM Megamall.

Yakiniku King

Photos sourced from Yakiniku King on Facebook

Straight from Japan, Yakiniku King brings its signature all-you-can-eat experience to SM Mall of Asia. Known as one of Japan’s top barbecue chains, it lets diners order unlimited premium meats, seafood, and sides directly from their tables for a sizzling, freshly grilled feast. The space features sleek interiors, smoke-less grills, and cozy private booths perfect for family meals or friendly catch-ups. With generous servings and authentic flavors, Yakiniku King offers a delicious taste of Japan’s beloved grilling tradition.

Yakiniku King is available on the ground floor, North Entertainment Mall, SM Mall of Asia.

Yayoi

Photos sourced from Yayoi on Facebook

Rooted in Japan’s long-standing teishoku tradition, Yayoi brings the balance and warmth of home-cooked Japanese meals to Filipino diners. Each teishoku (or set meal) includes a main dish, rice, miso soup, and small sides designed to nourish both body and spirit. Established during Japan’s Meiji era, Yayoi has grown into a global favorite known for its comforting flavors and precise execution. With signature dishes like Salmon Teriyaki, Sukiyaki Teishoku, and Chicken Namban, Yayoi delivers a dining experience that feels wrapped in the true spirit of Japanese hospitality.

Yayoi is available on the upper ground, Sunset Terrace, SM City Baguio. Find the full list of Yayoi branches here.

Kiwami

Photos sourced from Kiwami on Facebook

Kiwami gathers Japan’s best dining experiences under one roof. Conceptualized by The Standard Hospitality Group, it unites iconic kitchens like Ippudo for ramen, Yabu for katsu, Hannosuke for tempura, and Hachibei for yakitori—all in one sleek, minimalist space. Guests can savor the full range of flavors, from smoky grilled skewers to crisp tonkatsu and silky ramen, without leaving their seats. To end on a sweet note, their Hokkaido-style soft serve is an absolute must-try. Indeed, Kiwami offers a dynamic and convenient way to experience Japanese dining at its best.

Kiwami is available on th ground floor, North Entertainment Mall, SM Mall of Asia.

Ooma

Photos sourced from Ooma on Facebook

Ooma brings a bold, playful twist to Japanese cuisine with its colorful interiors and inventive menu. Known for its creative aburi sushi rolls, hearty donburi bowls, and crowd-favorite Ebi Tempura, Ooma redefines Japanese dining for the modern Filipino palate. Each dish is packed with flavor and flair, striking the perfect balance between indulgence and comfort. With generous portions and a lively atmosphere, Ooma makes Japanese food feel approachable, vibrant, and perfect for sharing.

Ooma is available on the third floor, Fashion Hall, SM Megamall.

The Matcha Tokyo

Photos sourced from The Matcha Tokyo on Facebook

Founded in Japan in 2018, The Matcha Tokyo is a serene escape for matcha lovers who appreciate quality and calm. The café takes pride in using 100% organic matcha sourced from sustainable Japanese farms, crafted into drinks and desserts with precision and elegance. Its minimalist interiors mirror the mindfulness of Japanese tea culture. Favorites include the Matcha Latte, Matcha Coconut Latte, and local-exclusive Matcha Ube Latte, alongside desserts like Mont Blanc Toast and Warabi Mochi Latte. 

The Matcha Tokyo is available on the third floor, Main Mall, SM Mall of Asia; ground floor, North Block, SM City Bacolod;  and ground floor, SM City Clark.

From fashion to food, SM Supermalls brings the best of Japan closer than ever. Each brand and restaurant captures a piece of its culture—from the refined simplicity of its retail stores to the comforting flavors of its kitchens. It’s a full experience of craftsmanship, creativity, and authenticity—all under one roof. So when the craving for Japan hits, skip the flight and step into your favorite SM mall for a taste of Tokyo, Osaka, and beyond.

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