8 Reasons to Support Filipino Entrepreneurs this MSME Month at SM Supermalls

Every successful Filipino business starts with one opportunity. This MSME Month, SM Supermalls celebrates the passion, creativity, and resilience of Filipino entrepreneurs through a month-long lineup of artisan markets, trade fairs, coffee festivals, business summits, and cultural showcases happening across its malls nationwide. Through SM for MSMEs, every event becomes more than a marketplace—it becomes a platform where community opportunities are enabled for local businesses to gain visibility, reach new customers, build partnerships, and take the next step toward growth.

#1 Discover handcrafted treasures from Filipino artisans. 

The month begins with Silk Events' Artisan Village Market, first at SM Grand Central from July 1–14, then at SM Clark from July 16–29, where visitors can explore handcrafted home décor, fashion, accessories, specialty food products, and unique finds created by talented Filipino makers. Each purchase supports local artisans while helping preserve traditional craftsmanship for future generations.

Every handcrafted piece tells a story as Filipino entrepreneurs share their passion, creativity, and heritage with shoppers from across the country.

#2 Celebrate coffee, culture, and conscious living. 

Where every cup tells a story. The Biyaya Sustainable Living Festival happening this July 17-19 at the Megatrade Halls of SM Megamall brings together coffee, culture, sustainability, and entrepreneurship— creating a vibrant platform where Filipino farmers, artisans, and MSMEs share their craft, inspire communities, and celebrate the richness of Philippine heritage. 

Coffee lovers have even more reasons to visit SM Megamall as the Biyaya Sustainable Living Festival returns from July 17–19. Presented together with Manila Coffee Festival and Coffee Expo Manila, the festival brings together more than 300 brands and 150 exhibitors, celebrating Philippine coffee alongside sustainability, local craftsmanship, artisan markets, cultural performances, and inspiring talks from industry leaders. More than a coffee festival, Biyaya demonstrates how supporting local businesses can help strengthen communities and promote more sustainable lifestyles.

Artisan demonstrations, handcrafted products, and cultural experiences make the Biyaya Sustainable Living Festival a vibrant celebration of sustainability, creativity, and Filipino entrepreneurship.

#3 Learn from the country's top entrepreneurs 

Aspiring entrepreneurs can gain valuable insights at the Go Negosyo MSME Summit on July 18 at SM Mall of Asia, where business leaders, mentors, and industry experts come together to share practical strategies on growing and sustaining successful enterprises. The summit reflects SM Supermalls' continuing commitment to creating learning opportunities alongside market access for Filipino MSMEs. 

Business leaders and industry experts inspire aspiring entrepreneurs during the Go Negosyo MSME Summit 2025, sharing practical insights that help MSMEs innovate, adapt, and grow. Renowned speaker, author, and entrepreneur Mr. Francis Kong shared key insights during his session, “Now and Next: The Trends in Business for MSMEs.”

#4 Experience the richness of Cordilleran craftsmanship 

Beginning July 20, SM Baguio becomes home to the DTI Produkto ti Umili, Yaman ti Kordilyera Trade Fair, showcasing authentic products from the Cordillera region—from handwoven textiles and fashion pieces to handcrafted accessories, home décor, and specialty food products. Visitors can discover exquisite Ifugao woven apparel, Kalinga handloom creations, Benguet woodcraft, brass accessories, indigenous musical instruments, and locally crafted delicacies—each carrying generations of heritage, artistry, and cultural pride. 

From handcrafted accessories and woodcraft to specialty food products, every creation celebrates the culture, creativity, and resilience of local artisans.

#5 Discover Filipino products ready for the global stage

From July 22–26, SM Megamall hosts the DTI Exporters' Fair, showcasing export-quality products proudly made by Filipino entrepreneurs. Visitors can discover premium food products, fashion, home décor, wellness items, and handcrafted creations that demonstrate the creativity and global competitiveness of local MSMEs. The fair highlights how Filipino businesses are expanding beyond local markets, opening new opportunities for international trade while bringing world-class products closer to Filipino consumers.

From premium food products to fashion, home décor, and wellness brands, Filipino entrepreneurs demonstrate their readiness to compete in global markets.

#6 Brewing opportunities for local coffee entrepreneurs

Coffee continues to fuel Filipino entrepreneurship as Silk Events' Coffee Festival brews excitement at SM Calamba from July 22 to August 4. From specialty beans and local roasters to café essentials and handcrafted products, the festival celebrates the growing Philippine coffee industry while connecting coffee entrepreneurs with more customers and fellow coffee enthusiasts.

Coffee lovers discover locally roasted beans and specialty brews at the Silk Events' Coffee Festival, celebrating the people and stories behind Philippine coffee.

#7 Celebrating the coconut industry's innovation

Local entrepreneurs transform coconut into premium food, wellness, and lifestyle products that create sustainable livelihood opportunities for farming communities.

From July 28 to August 3, SM Lanang Premier hosts the Davao Region Coconut Philippines Trade Fair, highlighting the remarkable versatility of one of the country's most important agricultural industries. From food products and beverages to wellness, beauty, and sustainable innovations, the fair showcases how Filipino entrepreneurs continue to transform coconut into world-class products. The fair also highlights how innovation is transforming coconut into high-value products that create livelihood opportunities for farming communities and MSMEs across Mindanao.

#8 Discover the next generation of family entrepreneurs

Families can look forward to the first-ever Team Payaman Kids Fair from July 30 to August 2 at SM Megamall, where learning meets play through interactive activities, educational brands, and family-friendly experiences. The event also provides MSMEs offering children's products, educational toys, apparel, and family essentials with an exciting platform to introduce their brands to thousands of young families.

During the signing ceremony, VGC Founder and CEO Viy Cortez-Velasquez, emphasized that choosing the right venue was critical for the safety and experience of her massive community. She spoke candidly about why this partnership with SMX matters, “Wala nang iba pang perfect na lugar na pagganapan nito kung hindi dito lang sa SMX… Kini-claim ko na successful ang dalawa nating event ngayong 2026.”

More Than Events—SM for MSMEs is a marketplace for Filipino Dreams

Every market, every fair, and every entrepreneur featured this July represents something bigger than a business. Together, they tell the story of Filipino resilience, creativity, innovation, and community. Through SM for MSMEs, SM Supermalls continues to provide entrepreneurs with what they need most: market access, business visibility, strategic partnerships, and opportunities to grow. Because when local businesses succeed, communities prosper. And when communities prosper, the nation moves forward.

About SM Supermalls – MSMEs

SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 89 malls nationwide—continues to maximize the MSME experience by creating opportunities that are relevant, inclusive, and built around what Filipino entrepreneurs need most. As the country’s most preferred and loved retail destination, SM champions entrepreneurship by supporting MSMEs across different stages and sectors—serving distinct business tribes through market access, visibility, mentorship, and platforms for sustainable growth. By connecting communities, showcasing homegrown talent, and enabling innovation, SM helps MSMEs grow in ways that are personal, purposeful, and impactful. To be part of this journey, visit msme.smsupermalls.com or email customercare@smsupermalls.com.