SM for MSMEs brews coffee, culture and opportunities at the Biyaya Festival

Where every cup tells a story. The Biyaya Sustainable Living Festival brings together coffee, culture, sustainability, and entrepreneurship—creating a vibrant platform where Filipino farmers, artisans, and MSMEs share their craft, inspire communities, and celebrate the richness of Philippine heritage.

Coffee is having its moment—and this July, that moment comes alive at SM Megamall. From July 17 to 19, SM for MSMEs proudly supports the Biyaya Sustainable Living Festival, joining forces with Manila Coffee Festival and Coffee Expo Manila to bring together one of the Philippines' largest celebrations of coffee, culture, sustainability, and entrepreneurship at SM Megatrade Halls 1–3. The three-day event is expected to feature over 300 brands, 150 exhibitors, and thousands of coffee lovers, entrepreneurs, artisans, and sustainability advocates from across the country.  

Homegrown brands and local artisans showcase handcrafted products and sustainable creations during the Biyaya Festival last year.

But beyond the brews and artisan finds lies a bigger story. At its heart, the festival reflects SM for MSMEs' commitment to empowering Filipino entrepreneurs by providing opportunities to showcase their products, grow their businesses, and reach wider markets.  It is part of SM's continuing mission to help MSMEs thrive by creating meaningful spaces where local enterprises can gain visibility, build partnerships, and become part of a stronger entrepreneurial ecosystem.

Live cultural performances celebrate the richness and diversity of Philippine traditions, bringing together music, movement, and storytelling as part of the Biyaya Sustainable Living Festival experience.

Coffee, one of the Philippines' most promising agricultural industries, represents more than a daily ritual—it tells the story of Filipino farmers, local roasters, café owners, artisans, and communities whose livelihoods depend on the industry's continued growth. Through this collaboration, visitors can discover award-winning Philippine coffee, meet the people behind local brands, explore artisan markets, and experience workshops, cultural performances, and sustainability-focused exhibits that celebrate Filipino heritage and innovation. 

Master artisans demonstrate traditional weaving techniques, preserving generations of Filipino craftsmanship while introducing cultural heritage to a new generation of consumers.

As consumers increasingly seek products with purpose, the Biyaya Sustainable Living Festival encourages more intentional choices—supporting businesses that champion ethical sourcing, local craftsmanship, environmental responsibility, and community development.

The festival also reinforces the growing role of MSMEs in driving economic growth and nation-building. By bringing together entrepreneurs, creators, buyers, investors, and consumers under one roof, the event creates opportunities for collaboration, innovation, and business expansion while strengthening appreciation for proudly Filipino products.

More than a marketplace, the Biyaya Sustainable Living Festival serves as a platform where meaningful stories are shared, local businesses are discovered, and communities are strengthened.

Live cultural performances celebrate the richness and diversity of Philippine traditions, bringing together music, movement, and storytelling as part of the Biyaya Sustainable Living Festival experience.

Whether you're searching for your next favorite cup of Philippine coffee, handcrafted products with purpose, sustainable lifestyle brands, or simply hoping to meet the passionate people behind them, this three-day celebration offers an experience that goes beyond shopping—it invites every visitor to become part of a movement that supports local entrepreneurs and helps shape a more sustainable future.

Join the Biyaya Sustainable Living Festival from July 17 to 19, 2026, at SM Megatrade Halls 1–3, SM Megamall, and discover how every purchase can help fuel Filipino dreams.

About SM Supermalls – MSMEs

SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 89 malls nationwide—continues to maximize the MSME experience by creating opportunities that are relevant, inclusive, and built around what Filipino entrepreneurs need most. As the country’s most preferred and loved retail destination, SM champions entrepreneurship by supporting MSMEs across different stages and sectors—serving distinct business tribes through market access, visibility, mentorship, and platforms for sustainable growth. By connecting communities, showcasing homegrown talent, and enabling innovation, SM helps MSMEs grow in ways that are personal, purposeful, and impactful. To be part of this journey, visit msme.smsupermalls.com or email customercare@smsupermalls.com.