Your Metro Manila Lifestyle Edit at SM Supermalls

Your routine is getting an upgrade! 🙌🏼 Metro Manila's latest lineup moves from futuristic beauty and Korean eyewear to strength training, and a couple of well-timed food breaks. Across SM North EDSA, SM Megamall, SM Podium, SM Mall of Asia, SM Aura, and SM Southmall, these new names make room for different ways to look, move, recharge, and play.

Ready to refresh your everyday? Here are the lifestyle destinations to put on your radar.

• Timephoria

Beauty gets a futuristic spin at Timephoria at SM North EDSA. Built around the idea of beauty without limits, the brand serves high-performance color through long-wear lip stains, cushion foundations, eye makeup, and playful textures made for experimenting. Whether you are restocking daily staples or trying a bolder look, this is a beauty stop that invites you to switch up the routine and make every look your own.

• Blue Elephant

Seoul style has a new Metro Manila address. Blue Elephant brings contemporary Korean eyewear to SM Megamall opening this September, with sleek sunglasses and optical frames that turn an everyday accessory into the focal point of a look. From clean classics to bolder silhouettes, the brand makes it easy to find a pair that suits your face, wardrobe, and current mood.

• Maison Margiela Fragrances

Some fragrances complete an outfit; others take you somewhere else 😌 Maison Margiela Fragrances brings its memory-led approach to scent to SM Megamall. Best known for the REPLICA collection, the house translates familiar moments and places into evocative unisex fragrances. Explore the range and find a scent that feels less like a finishing touch and more like a memory worth returning to.

• Kinetix Strength Studio

Build a stronger routine with Kinetix Strength Studio, opening its first location in SM at SM Podium. The group training studio born from its originator, Kinetix Lab, is built on the Kinetix standard of expert coaching, strength-led programming, and a thoughtfully designed training environment that also serves as a dedicated social space, where connections extend beyond training. It offers HYROX, Barbell, Core and Mixed Modal classes made for people who want to train hard while also enjoying the process. 💪🏼

• Nirvana Collective

Nirvana Collective opens its first permanent store at SM Podium, bringing together a curated selection of fashion and accessories from exciting brands across Southeast Asia. Discover fresh labels, distinctive pieces, and emerging regional designers—all thoughtfully brought together under one roof.

• Pokemon Pop-Up Store

Trainers, collectors, and longtime fans have a major stop ahead: the first-ever Pokemon Center Pop-Up Store in the Philippines is coming to SM Mall of Asia. Running from October 2026 to January 2027, the experience brings official merchandise, plush toys, trading cards, exclusive 30th anniversary releases, and a gaming booth under one roof. Consider this your cue to clear space on the shelf and get the group chat ready!

• Atelier de Prestige

Finding a signature scent becomes a more personal experience at Atelier de Prestige, opening its first BGC and first SM location at SM Aura. The luxury fragrance curator brings together distinctive niche perfume houses in a setting made for discovery. Whether you gravitate toward something fresh, smoky, floral, or unexpected, take your time and find the bottle that speaks your language.

• A Shop

The latest tech is moving closer to the South as A Shop opens its first location in the area at SM Southmall. Explore consumer electronics, smart devices, cameras, audio gear, and mobile accessories designed to support work, play, travel, and content creation. It is a practical stop for comparing new releases, finding useful upgrades, or finally picking up the device that has been sitting on your wish list.

• Legato Largo

Everyday bags should keep up without weighing you down, agree? Japanese brand Legato Largo opens this September bringing its lightweight, functional approach to SM Megamall through totes, shoulder bags, backpacks, and other easy-to-carry essentials. Designed around comfort and practical details, each piece fits naturally into workdays, weekend plans, and everything in between.

From a new pair of frames or a future signature scent, this lineup has plenty of ways to refresh the everyday. Choose one destination or map out the full edit across Metro Manila. Whatever you need, we’ve got you! That’s My SM, made for you 💙

Check out the latest openings and upcoming lifestyle destinations at SM Supermalls.

Follow @smsupermalls on social media or visit www.smsupermalls.com for updates.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM", SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.

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