Discover Your Fashion Persona at SM City Manila

Ready for a closet refresh? Whether your style leans towards casual, classic, sporty, or a little bit of everything, SM Supermalls has the ultimate style stops to help you discover or redefine your fashion persona. From timeless denim staples to street-chic sneakers and Japanese-inspired accessories, SM City Manila has you covered with these fashion picks that will power up your everyday wardrobe with ease and flair.

1. Guess - For the timeless fashion enthusiasts  

If you're all about effortlessly cool staples, Guess is your go-to destination for a luxurious and classy look. Their range of denim pants for women is perfect for power walks and coffee runs alike, a closet staple that blends California ease with fashion-forward edge. Crafted with premium stretch denim and designed to flatter every curve, these jeans come in a variety of washes, rises, and silhouettes. From classic skinnies and high-rise flares to trendy wide-leg and mom jeans. Each piece is tailored to move with you, offering both comfort and confidence whether you're dressing up or keeping it casual. 

Add a dose of laid-back luxe to your look with a Guess Jeans Sweatshirt. Made with soft, breathable cotton blends and crafted for a relaxed yet flattering fit, this wardrobe essential is ideal for all-day wear. Whether you're layering up for a chill day out or styling it solo for a cozy statement, it brings warmth without compromising style. Each piece carries a timeless appeal, featuring the iconic Guess triangle logo, nodding to the brand’s heritage while staying current with today’s fashion trends.

Where to find it: Upper Ground Level.

2. Jag – For the rugged trendsetters 

Level up your outerwear game with the Men’s Denim Jacket from Jag—a fashion must-have that blends rugged appeal with refined style. Made from high-quality, durable denim, this versatile piece is built to complement your look and stand the test of time. Its timeless silhouette transitions seamlessly from day to night, making it the perfect layering piece for casual lunch outs or late-night hangouts. Featuring signature Jag details like a structured collar, chest flap pockets, and a classic button-down closure, this jacket is a true style staple for every season.

Strike the perfect balance between style and comfort with this Men’s Hoodie from Jag. Another  wardrobe must-have from the brand, which are made for guys who like to keep it cool and casual. This hoodie is your ultimate companion for off-duty days, workouts, or weekend hangouts thanks to its relaxed fit and soft, breathable fabric. It features a drawstring hood, ribbed cuffs and hem, and a spacious front pocket for that classic sporty vibe. 

Where to find it: Third Level.

3. MN+LA – For the confident urban explorers 

If functionality meets fashion is your mantra, MN+LA is the perfect shopping spot for you. This rising streetwear brand is proudly Filipino, which blends bold design, retro art motifs, and wearable comfort under the ethos of ‘Manila Meets Los Angeles.’ The brand offers a full lifestyle range curated into seasonal drops and statement pieces, such as this Stride Shorts in Fern Parsley. It features a comfortable fit that ensures ease of movement, complemented by structured softness and minimalist yet expressive design.

Beyond their signature tees, bottoms, and accessories, MN+LA steps up its game with stylish sneakers that seamlessly complement the brand’s curated aesthetic. Case in point: the Field Trainers in Dune, a sleek pair featuring suede panels, detailed stitching, flat cotton laces, and subtle logo accents on the insole and heel. Designed with versatility in mind, these sneakers pair effortlessly with streetwear staples, comfy casuals, or even soft tailoring for a modern, elevated look.

Where to find it: Third Level.

4. Kamiseta – For the classic femme lovers 

Let your inner classic girl shine with Kamiseta’s Blouse Collection. These timeless pieces combine soft outlines with a feminine touch, perfect for students, professionals, or anyone who loves looking polished without trying too hard. The brand is a favorite among Filipino women for mixing contemporary fits with playful patterns and breezy styling. Their Blouse Collection reflects this energy, offering style basics that blend comfort, feminine detail, and pocket-friendly pricing.

Where to find it: Second Level.

5. HLA – For the minimalist cool guys 

On the lookout for affordable yet dapper menswear? HLA delivers just that with its curated collection of high-quality fits that strike the perfect balance between simplicity and style. Leading the lineup are their minimalist sweatshirts—a range of easy-to-style staples that pair effortlessly with just about anything. Designed for the modern man, HLA offers runway-inspired details on practical everyday pieces, making it a reliable go-to for those building a functional, streetwear-leaning wardrobe without breaking the bank.

Another fashion pick from the brand is their variety of casual leisure pants, offering no-fuss comfort wrapped in urban refinement. These bottoms are a perfect fit for everyday errands, smart casual outings, or seasonal layering with their relaxed yet tailored design, quality fabric, and subtle style. If you're building a coordinated casual wardrobe, these pants are a reliable go-to. 

Where to find it: Upper Ground Level.

6. @Tokyo – For the quirky accessories buffs

For fashion lovers drawn to Japanese style, elevate your everyday look with fun and functional pieces from @Tokyo. Inspired by the iconic shopping districts of Shibuya and Harajuku, @Tokyo offers a curated selection of Japanese fashion, accessories, lifestyle items, and stationery—all at accessible price points. A standout from their collection is the iconic mis zapatos bag line, known for its playful embroidered legs donning distinctive shoes and outfits. Blending whimsy with practicality, these bags are perfect for fashion enthusiasts, savvy shoppers, and thoughtful gift-givers looking to make a stylish statement.

When it comes to chic design and unmatched functionality, anello Bags remain a favorite for fashion-forward fans. Known for its signature kuchigane (wide-mouth) opening, spacious compartments, and clean Japanese minimalism, anello makes everyday organization feel effortless and trendy. From backpacks to weatherproof shoulder bags and daily crossbodies, each piece merges minimal design with utility. It’s a must-have for students, urban commuters, travelers, and anyone who values clean lines, durable structure, and everyday versatility.

Where to find it: Upper Ground Level.

From trendsetting streetwear to classic charm and fashion-meets-function accessories, SM City Manila is a one-stop fashion hub for every style and persona. Do a little fashion recon and elevate your next outfit check with these must-visit style stops. Discover more style inspos, must-have ‘fits, and more for you at SM, where a #NewEraOfUniqueFinds awaits. For more information, visit www.smsupermalls.com or follow @smsupermalls on social media.

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SM Supermalls #NewEraOfUniqueFinds

Curated for your best life, SM Supermalls’ New Era of Unique Finds elevates every shopper’s experience as the ultimate destination with lifestyle and special offerings. We bring together a curated selection of exciting finds to suit every taste. From must-have collectibles and trendy finds to delicious bites, pet essentials, stylish outfits, chic accessories, and practical everyday picks — discover all the treasures worth adding to your haul. Uncover your next unique find at SM Supermalls. For more information, visit www.smsupermalls.com or follow @smsupermalls on social media.