Playtime Gets More Fun with Playverse at SM

Little moments, big fun at Playverse. Photo by Jeanne Lucero 

North & East Metro Manila, Philippines - Kids always have a favorite toy, character, or game they can’t get enough of. Playverse brings more of these favorites to SM, with toys to discover and character-inspired experiences made for playtime, brought to families by SM Supermalls in partnership with Toy Kingdom.

Your Sanrio and Pokemon finds all in one pop-up just like in SM City Marikina! 

Bluey & Friends brought the playdate to the atrium of SM City San Jose del Monte.

Playverse kicked things off with Bluey Playdates with Friends at SM City Marikina in May, giving kids a chance to play, explore, and enjoy a fun day out with one of their favorite characters. The fun continues with more characters, toys, and play experiences coming to SM malls in North and East Metro Manila.

Rev up playtime and discover Hot Wheels favorites at SM. Photo from SM City Taytay

Hot finds for all Hot Wheels fans! Photo from SM City Novaliches

Majorette Die-casts were also on display at SM City Fairview.

Hot Wheels, but make it life-sized at SM City East Ortigas (left) and SM City Fairview (right).

From Bluey and Hot Wheels to Sanrio, Pokémon, Bburago x Maesto, Paw Patrol, and Gabby’s Dollhouse, there’s plenty for kids to look forward to in the coming months. Families can drop by the different Playverse activities to explore fun installations, take photos, and enjoy playtime together.

Step into Playverse at your neareast, most-loved SM mall in North and East Metro Manila.

Here’s what’s coming to your most-loved malls:
 

BLUEY PLAYDATES WITH FRIENDS
📍 SM City East Ortigas | September 23 to October 18 | Main Atrium

HOT WHEELS
📍 SM City San Mateo | September 16 to 28 | Main Atrium
📍 SM City East Ortigas | September 18 to 29 | Event Area

BBURAGO X MAISTO: THE ULTIMATE F1 RACING EXPERIENCE YOUR RACE, YOUR COLLECTION
📍 SM City Novaliches | October 1-15 | Mall Atrium
📍 SM City San Mateo | November 1-15 | 2nd Level in front of SM Store

SANRIO & POKÉMON
📍 SM City Masinag | October 12 to 25 | Mini Atrium

POKEMON MALL CARAVAN
📍 SM City East Ortigas | October 23 to November 8 | Main Atrium

POKEMON by FUNISM
📍 SM City East Ortigas | November 16 to 30 | Main Atrium

PAW PATROL & GABBY’S DOLLHOUSE
📍 SM City Marikina | November 8 to December 6 | 2nd Level, near TSS
📍 SM City Masinag | November 15 to December 13 | Mall Atrium
📍 SM City Taytay | November 29 to December 20 | 2nd Level, fronting Food Court
📍 SM City East Ortigas | December 6 to 20 | Main Atrium

Happy family photos with Bingo and Bluey at SM City San Jose Del Monte. Catch them at SM City East Ortigas Main Atrium until October 18. 

Bburago x Maestro is about to put F1 fans in the fast lane at SM City Novaliches and San Mateo this November.

Get ready, Trainers! Funism is bringing a whole lot of Pokémon to SM City East Ortigas on November. 

Making the Playverse experience even more exciting is Toy Kingdom, where you can find toys, collectibles, and other finds featuring some of the favorites you’ll see at the pop-ups. From Hot Wheels cars and Pokémon plushies to Paw Patrol toys and Gabby’s Dollhouse sets, there’s plenty to browse and bring home.

Favorite Sanrio Characters – Hello Kitty, My Melody, Cinnamoroll and Pompurrin on display at Toy Kingdom. 

Time for some dollhouse fun with Gabby and her adorable kitty friends!

Charmander and Pikachu plushies for all Pokemon fans!

Have these Hot Wheels in your collection straight from Toy Kingdom!

Take home these Marshall and Everest plushies together with Launch ‘N’ Cruiser car toys from Paw Patrol. 

Make the most of playtime and max out the fun at your most-loved malls. Whether you’re checking out the latest toys, joining a Playverse activity, or simply looking for something new to bring home, there are plenty of ways to play, explore, and enjoy your next mall day.

With more Playverse activities happening in the coming months, there’s always something new to check out. Drop by Playverse and Toy Kingdom at participating SM malls, see what’s waiting for you, and find your next playtime favorite.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM," SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.