Bluey and Bingo flocked by kids in attendance at the Bluey Playdates with Friends in SM City Marikina Atrium
Marikina City, Philippines - Families, kids, and fans of all ages are in for a fun-filled treat as “Bluey Playdates with Friends” will be arriving at 7 SM Malls across Manila from May to October this year, bringing the beloved animated Blue Heeler and her world to life through a colorful, interactive, and photo-worthy experience.
The Market area where kids can play as stall owners or even market shoppers just like Bluey and Bingo.
Designed to spark imagination, creativity, and family bonding, Bluey Playdates with Friends transforms the mall activity area into a playful destination where children can max out their experiences and explore themed installations inspired by the hit TV show. From lively play spaces to engaging activity zones and picture-perfect setups, every corner invites families to create fun memories together while experiencing Bluey's cheerful world.
The Park Activity area inspired by picnic tables in Bluey’s park.
Launching first at SM City Marikina from May 21 to June 14, “Bluey Playdates with Friends” will continue its tour in selected most-loved SM malls, including SM City San Mateo, SM City Fairview, SM City San Jose Del Monte, SM City Caloocan, SM City Taytay, and SM City East Ortigas, giving even more families the chance to experience the magic of Bluey for real life.
Check out Bluey Playdates with Friends at your most loved malls in North and East Metro Manila SM Malls.
The exciting attraction also marks the official kickoff of SM Supermalls' Project: Playverse in North and East Metro Manila—a continuing campaign that brings kids' favorite characters and entertainment experiences closer to families at their most loved malls.
Bluey’s fans in attendance enthusiastically waves at Blue and Bingo when they were introduced at the launch program.
Starting with Bluey as its first featured character, Project: Playverse aims to create immersive maxed-out family experiences that inspire imagination, connection, and fun. Mallgoers can Gala to the Max, and look forward to more exciting character-themed adventures and interactive attractions in the coming months as the campaign expands across participating SM malls.
Kids and their families take turns during the meet & greet session with Bluey and Bingo at SM City Marikina.
So, gather the kids, bring the whole family, and get ready for a playdate filled with smiles, laughter, and unforgettable memories. Visit Bluey Playdates with Friends at SM City Marikina and be among the first to experience the exciting world of Project: Playverse—where meaningful family moments begin with the power of play.
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About SM Supermalls
SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.
As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 8 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.
About Bluey
The series follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun.
Bluey is created and written by Joe Brumm and produced by the multiple Emmy® Award-winning Ludo Studio for the Australian Broadcasting Corporation and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids & Family hold the global distribution and merchandise rights.
About BBC Studios
BBC Studios is the main commercial arm of BBC Commercial Ltd and generated revenues of £2.1 billion in the last year and profits of over £200 million for a fourth consecutive year. Able to take an idea seamlessly from thought to screen and beyond, the business is built on two operating areas: the content studio, which produces, invests and distributes TV and audio globally and media & streaming, with BBC branded channels, services including UKTV, BBC.com and BritBox International and joint ventures in the UK and internationally. The business made almost 3,300 hours of award-winning British programmes last year for a wide range of UK and global broadcasters and platforms. Its content is internationally recognised across a broad range of genres and specialisms, and includes world-famous brands like Strictly Come Dancing/Dancing with the Stars, the Planet series, Bluey and Doctor Who.
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