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Show me the goods: Here are some merch from iconic fandoms worth obsessing over
Posted by SM Supermalls on March 03, 2026
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Posted by SM Supermalls on March 03, 2026
Remember when we used to make our own fandom merch—analog cut-and-paste, DIY-style? We scoured for magazines, posters, and photos where we can for sticking to our journals or scrapbooks. We scouted for hard-to-get and costly collectibles just the same. Today, fandom merch has become easily available (thank goodness!), transforming into a full-blown industry—but still filled with the same passion, fixation, and enthusiasm of yesteryear.
And now that every single fandom merch is accessible via your SM Malls Online app—from K-Pop goods and anime figures to big franchise fashion and lifestyle lines—everyone gets to physically express their identity and love for an artist, series, cinematic universe, or character through curated collections.
To get you started, we’ve gathered some of the coolest fandom collabs totally worth obsessing over. Even better: They can all be easily integrated into your everyday—providing that much-needed joy and sense of whimsy we all need right about now.
For Potterheads
The wizarding world of Harry Potter brought more magic to our attention when J.K. Rowling first published ‘The Sorcerer’s Stone’ in 1998. It gained much bigger traction with the release live-action film in 2001.
Show your allegiance to The Boy Who Lived when you shop the Harry Potter Unisex Print Tee (HOT2526) from HUMAN, starting only at P599. Styled for everyday comfort, the graphic tee is just part of HUMAN’s Harry Potter apparel collection featuring modern designs made for all fans of the four Hogwarts houses.
Shop at any SM boutique of HUMAN near you.
For Sanrio girlies
The epitome of “kawaii,” Hello Kitty has charmed us silly since her first appearance in March 1975. Created by Yuko Shimizu and designed by Yuko Yamaguchi, the Sanrio main character has even been appointed by the Japanese government as a tourism ambassador. And her popularity has never waned.
Nursing a Hello Kitty fever? Clube Melissa’s on it with a kitty-cute collab. Say hello to the Melissa Kick Off Sandal + Hello Kitty & Friends! Starting at P5,995 and available in black, red, and beige, the pair blends the appeal of your favorite Sanrio characters with the innovative essence of Melissa. Carefully designed to reflect playfulness and originality, it’s a unique way of displaying your enduring love for Hello Kitty and her equally lovable pals without sacrificing comfort and style.
Shop at any SM boutique of Club Melissa near you.
For X-Fans
Hardcore Marvel fans would know that the X-Men are a significant part of the Marvel Comics Universe, with the superhero team of mutants now being integrated to the Marvel Cinematic Universe when ‘Avengers: Doomsday’ comes to cinemas later this year.
If you admire a supreme, Omega-level power combined with a deep, compassionate humanity in a mutant, Storm’s your go-to girl. And she has landed at World Balance. Channel her atmospheric mastery with the FREEMAN NEO L STORM—at P500 off, now P1,699 from P2,199 until March 31, 2026. The kicks are made to keep you in control no matter the challenge—with a bounce pad insole system for superior comfort, heel shock-absorption, and all-day cushioning.
Shop at World Balance in SM Center Angono, SM Center Muntinlupa, SM Center Pulilan, SM Center Tuguegarao Downtown, SM Center Lemery, SM Center Imus, SM Center Ormoc, and SM Savemore Tacloban.
SWIPE to show some fan love
Shop our fandom picks via the SM Malls Online app by following these easy steps.
For a maxed-out fangirling and fanboying experience, check out the many shops and brands carrying top-rated fandom merch via SM Malls Online. Go all out to support your favorite fandom today!
Download the SM Malls Online app today, available on Google Play and the App Store, for SM Malling Made Easy.
