Pride-Ready Looks from Brands That Truly Care

Pride Month is all about love, liberation, and living your truth—and it matters who you choose to wear. At SM Supermalls, you’ll find brands that don’t just follow trends, they stand with the LGBTQIA+ community through real advocacy and inclusive values. From global names to homegrown labels, these are the brands that back up their style with substance. So whether you're dressing up for a march, a run, or just showing up as your authentic self, here’s where to shop with pride and purpose.

H&M

Over the years, the global fashion giant has partnered with organizations like The Trevor Project and OutRight International, backing initiatives that support queer youth and global advocacy efforts. H&M’s commitment to inclusivity isn’t just for show. They’ve also launched campaigns (remember the “My chosen family” campaign from 2022?) that spotlight diverse identities and gender expression, making space for authentic representation in mainstream fashion. 

Rock the bold red shirt for laid-back flair or turn heads in ruffled satin. Either way, it’s all about expressing your true self so serve soft and strong this Pride!

Celebrate Pride in standout style with H&M’s bold red linen-blend shirt and ruffled satin dress. The cropped shirt’s breezy, relaxed fit makes it perfect for warm outdoor festivities—bright, effortless, and full of energy. For a more dramatic statement, the Magda Butrym satin dress brings all the flair with its sculpted ruffles, vibrant shine, and couture-level structure. Both pieces celebrate individuality, making them ideal for expressing your true self this Pride Month. Whether you’re keeping it cool or going all-out glam, these looks let you show up proud, powerful, and unapologetically you.

Click here to find H&M at an SM Mall near you.

Uniqlo

Uniqlo's PEACE FOR ALL collection is a global initiative that merges fashion with purpose, featuring graphic T-shirts designed by renowned artists and visionaries. Notably, the collection includes designs by Emmanuelle Moureaux and Pablo Picasso, each conveying powerful messages of peace and unity.

L to R: Emmanuelle Moureaux’s Earth View and Pablo Picasso’s Bouquet of Friendship—artful tees from Uniqlo’s Peace For All campaign celebrating unity, inclusivity, and love.

Tokyo-based artist Emmanuelle Moureaux’s When I Saw the Earth for the First Time celebrates life’s diversity through vibrant color. Paired with Picasso’s Bouquet of Friendship, both designs champion unity and inclusivity.

Click here to find H&M at an SM Mall near you.

DBTK

DBTK (Don’t Blame The Kids) previously collaborated with H&M, one that speaks volumes. As the first Filipino-designed collection for the global brand, the “The World Is My Home” campaign spotlighted individuality, diversity, and the freedom to express who you are—values that strongly resonate with the LGBTQIA+ community. 

Go bold or go home! The DBTK Cipher Tee and Vegas Silk Scarf bring color, confidence, and streetwise pride to every fit this Pride Month.

DBTK’s Cipher Tee in bold orange and the Vegas Silk Scarf make a fearless combo for Pride Month. The vibrant hue of the tee speaks volumes, perfect for standing out and showing up with confidence. Paired with the silky scarf from the Dream Tour collection, it channels individuality and a shared spirit of resilience, echoing the diverse journeys within the LGBTQIA+ community. Wear them to rep your truth, your hustle, and the vibrant energy that Pride is all about.

DBTK is available at The Block SM City North Edsa.

Levi’s

Levi’s continues to champion LGBTQIA+ rights through fashion and advocacy. Like past releases, their Pride 2025 collection highlights Levi’s flair for celebrating individuality and queer joy through bold, gender-inclusive pieces. 

When you buy from Levi’s Pride collection (such as the Levi’s Men’s Community Tee or the Levis Women’s Cinched Short Stack T-Shirt), the sale becomes part of the Levi’s donation to Outright International.

The brand also backs its message with real action, donating to groups like OutRight Action International and supporting Pride events, including interactive booths and drag shows in the Philippines. Whether through rhinestone-studded denim or community engagement, Levi’s proves that self-expression and inclusivity are always in style, making them a standout brand to support this Pride Month and beyond.

Click here to find Levi’s at an SM Mall near you.

Adidas

Adidas supports LGBTQIA+ rights through inclusive collections, artist collaborations, and real advocacy. Their Pride campaigns spotlight queer creatives and partner with organizations like Athlete Ally to champion equality in sports and beyond. More than merch, Adidas uses its global platform to amplify voices, celebrate diversity, and push for lasting change.

Pabllo Vittar tee + Rich Mnisi tank = pure Pride power. Wear love, move free, uplift the community in vibrant Adidas style.

Adidas brings bold energy to Pride with the Pabllo Vittar Graphic Tee and Rich Mnisi’s PRIDE RM Tank Top. With edgy prints and powerful messaging, both pieces celebrate self-expression and queer voices. Backed by advocacy partners like Athlete Ally, they’re perfect for the RunRio Pride Run 2025 or any celebration.

From the vibrant Gazelle Bold to the sleek Adidas Tokyo, these kicks are made to move with you, wherever Pride takes you.

Step into Pride with Adidas’ Gazelle Bold and Tokyo shoes—vibrant, colorful, stylish, and made for self-expression. From bold suede to sleek retro vibes, these kicks celebrate confidence, individuality, and everyday pride.

Click here to find Adidas at an SM Mall near you.

As we celebrate Pride, wearing your colors loud and proud goes beyond just style. It’s about standing with a community, supporting inclusive brands, and celebrating love in all its forms. Whether you're lacing up for a fun run, hitting the mall, or simply showing up as your authentic self, let your outfit be a statement of pride, progress, and unity.

Don’t forget to follow us on Facebook, TikTok, Instagram, and X to stay updated with all the latest news and happenings here at SM Supermalls. You can also check the updated entry guidelines and mall hours for 2025 here.