SM unveils new merch to strengthen support for DENR’s “Save from Extinction” campaign

In the photo: TV host RJ Ledesma, SM Prime Chairman of the Executive Committee Hans Sy, SM Supermalls Assistant Vice President for Marketing Hanna Carinna Sy, DENR Secretary Maria Antonia Yulo-Loyzaga, SM Supermalls President Steven Tan, and the fashion show models featuring the “Save from Extinction” merch from the Girl Scouts of the Philippines, among others.

SM is amplifying its commitment to wildlife conservation with the launch of a captivating new merchandise line dedicated to six of the Philippines’ most endangered species.

Adorable symbols of hope that carry the message: save them from extinction. 

At the forefront of this initiative are plushies of the Philippine eagle, Philippine cockatoo, pawikan, dugong, tamaraw, and pangolin—adorable symbols of hope carrying an urgent message: save them from extinction.

Fit check with a cause: Save from Extinction new shirt designs for adults and kids. 

But there is more to this exciting campaign than cuddly toys from Toy Kingdom. SM has expanded its offerings to include chic new shirt designs from Kultura and a children’s apparel line from SM Fashion, inviting everyone—from eco-conscious advocates to young animal enthusiasts—to support the cause in style. Merchandise is available in select Kultura and Toy Kingdom branches: SM Podium, SM Mall of Asia, SM Aura, SM North EDSA, and SM Makati.

Fashion statements for wildlife conservation.

This initiative is a cornerstone of SM’s partnership with the Department of Environment and Natural Resources (DENR) under the “Save from Extinction” campaign that was launched in October 2024. Designed to raise awareness and generate much-needed funds to protect the six species vulnerable to extinction, the campaign shines a spotlight on these species, which face critical threats to their survival due to habitat loss, poaching, and climate change.

DENR has also partnered with wildlife conservation groups to safeguard these animals such as the Forest Foundation Philippines, Katala Foundation, Philippine Eagle Foundation, World Wide Fund for Nature–Philippines, D’Aboville Foundation, and the Zoological Society of London. Proceeds from every purchase in this collection will directly support the conservation programs of the DENR and its partner NGOs. 

Support the cause to save wildlife in style. 

In addition to the merchandise, Banco De Oro (BDO) Unibank, Inc., a key partner in the campaign, is offering donation channels to make it even easier for the public to contribute. The public can easily make donations through BDO ATMs and branches nationwide, as well as through the BDO Online app. All collected funds will go to the partner NGOs dedicated to the conservation of these species.

Join the fight to save wildlife by purchasing your own “Save from Extinction” merchandise.

The exclusive “Save from Extinction” merchandise is available at select SM malls. Turn compassion into action and join the fight to save endangered wildlife.

For more information, visit www.smsupermalls.com/save-from-extinction.