SM Supermalls Unite Nationwide for Cebu

SM Cebu recently wrapped up its Christmas display kick off last November 13. With the theme, "Unwrapping the Gift of Grace and Hope" the celebration amplified the true heart of the season rooted in giving and compassion. Through its Christmas tree lighting ceremony, SM Supermalls President Steven Tan ignited the campaign "SM Supermalls Unites for Cebu" rallying all SM Malls around the country to support the restoration of the region's devastated communities.

The Spirit of Christmas is rooted in compassion and goodwill SM Cebu's special Christmas presentation titled "A Royal Christmas: Unwrapping the Gift of Grace and Hope" features a touching story of kindness and generosity, pointing back to the true meaning of the holiday season.

The kick off program featured an original music production created just for the occasion as well as honored local first responders, volunteers, and every day heroes who put their lives on the line for the sake of those affected in Mabolo.

Tan emphasized the deeper value of the season in his special message for the kick-off. "This evening marks more than just the beginning of the Christmas season at SM — it’s a moment to come together, to reflect, give thanks, and share hope."

Hope shines brightest even in the darkest times As SM Malls across the Philippines light up in green as a symbol of support and hope for Cebu, SM Supermalls President Steven Tan calls to remembrance how even in the hardest times there will always be help to recover, rebuild, and hope.

Simultaneously, five SM Malls across the country illuminated its facades in a vibrant green—the color of hope—as an expression of solidarity for the recovery of Cebu.  SM Aura, SM Megamall, SM Mall of Asia with the Mall of Asia Globe, SM Seaside Cebu, and SM Lanang all lit up their facades together, drowning out the dark with jade hues to amplify that hope always shines brighter when everyone comes together.

SM Supermalls nationwide show solidarity for Cebu's recovery SM Aura, SM Megamall, SM Mall of Asia, SM Seaside City Cebu, and SM Lanang light up its façades in a distinct green hue for Hope.

"As every SM Mall lights up in green, we dedicate this glow to Cebu — and to all communities who remind us what resilience and faith truly mean. May this light remind us that even in the hardest times, we can always rebuild, we can always recover, and we can always hope," Tan said.

The joy of lifting each other up

SM also organized collective efforts to further extend the season of giving through real, strong, and united acts of compassion.

Hand in hand with Local Government Units, partner organizations, SM Foundation, and SM Cares, SM Malls rolled out Operation Tulong Express, its flagship disaster recovery and assistance program which sought to extend relief and crucial medical care to devastated Cebuanos. 8,000 Kalinga packs which contained life-essential goods such as food and hygiene supplies were distributed and Cash Donation booths were deployed across all SM Malls in the country.

Through SM Supermarket, SM City Cebu expressed its heartfelt gratitude to local first responders during the Christmas launch by turning over 200 assistance packs in honor of their valiant efforts to dedicate their strength, time, and compassion in the aftermath of the disaster.

All SM Malls Unite for Cebu SM Prime Vice President and Special Assistant to the Chairman of the Executive Committee Marissa Fernan (center) on behalf of SM Supermalls honors Cebu and Mabolo’s first responders for their dedication and compassion during the SM City Cebu Christmas launch.

Beneficiaries were the Cebu City Disaster Risk Reduction and Mitigation Office (CCDRRMO), Bureau of Fire Protection Mabolo, Philippine National Police Mabolo, and Barangay Mabolo’s Disaster Risk Reduction and Mitigation Office with its local Welfare workers.

"Together, let’s continue to give — not just gifts, but our time, compassion, and love. Let’s keep the light shining — for Cebu, for our communities, and for one another. Because at the heart of Christmas is the joy of lifting others up," Tan said.

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About SM Supermalls
Celebrating 40 Super Years: A New Era of SM Supermalls, Evolving With You. SM Supermalls, one of Southeast Asia’s largest mall developers with 89 malls in the Philippines, marks four decades of growing with Filipinos and serving as a trusted space where diverse lifestyles and generations connect. As it enters a new era, SM Supermalls continues evolving with you, redefining the malling experience through sustainability, innovation, and a deep commitment to shaping the future of retail and urban life with inclusive, meaningful experiences for all.