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SM Group wins 9 Anvil Awards
Posted by on April 23, 2018
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Posted by on April 23, 2018
The SM Group bagged nine Anvils during the Public Relations Society of the Philippines’ (PRSP) 53rd Anvil Awards held last March 23, 2017 at the Shangri-La Hotel in Taguig City.
SM won three Gold Anvils for SM Foundation’s Technical Vocational Scholarship Grants for Gainful Employment, SM Supermalls’ SM Moments’ digital campaign, and online video, Daddy’s Girl with Tribal Worldwide Philippines.
The group also clinched six Silver Anvil Awards for the following communication tools and programs: SM Investments Corporation’s and SM Prime Holdings’ Unified Annual Report and Sustainability Reports for 2016; SM Supermalls’ Pamaskong Handog Para sa Global Pinoys and its digital-led campaign, #NationalSuperMomsDay; SM Retail’s redesigned Employees’ Portal; and China Bank’s 2016 Annual Report.
The Anvil is presented to the outstanding public relations tools and programs that have met the high standards set for each category. PR practitioners, industry communications specialists, academicians and business persons attended the event.
