National University, adidas partner to elevate collegiate sports

National University (NU) and adidas have announced a three-year partnership, with adidas becoming the official outfitter for the university. This collaboration promises to elevate the experience for NU's talented athletes, the NU Bulldogs, providing them with the gear and support they need to further achieve greatness throughout the University Athletic Association of the Philippines (UAAP) collegiate sports calendar.

(L-R): SM Supermalls President Steven Tan, adidas Philippines General Manager Anthony Frangos, National University (NU) President and Chief Executive Officer (CEO) Dr. Renato Carlos Ermita Jr., and NU Vice President for Administrative Services Nilo Ocampo

NU Bulldogs roar with confidence

"At NU, we are champions at heart—never the underdogs," said Dr. Renato Carlos Ermita Jr., President and Chief Executive Officer (CEO) of NU. "This partnership with adidas gives our student-athletes the tools and confidence they need to excel on national and international stages."

National University, adidas, and SM Supermalls officials seal the three-year partnership with a contract signing, with adidas becoming the official outfitter of the university.

NU embodies resilience and excellence. Established in 1900, the Bulldogs have a rich legacy of academic and athletic success. Their dominance in the University Athletic Association of the Philippines (UAAP) is undeniable, with the NU men's volleyball team securing a four-peat championship in Season 86, and five overall titles. 

Similarly, the NU Lady Bulldogs Spikers exhibit unwavering strength, amassing four titles and maintaining a legacy of undefeated seasons. Across all sports, NU athletes consistently rise above pressure, demonstrating unwavering focus and determination. Sharing adidas' rallying cry of "You Got This," NU encourages its athletes to channel their strengths and inspire the next generation.

Limited-edition gear ignites school spirit

This exciting partnership extends beyond performance wear. adidas will collaborate closely with NU's athletics team to design team wear that captures the essence of the institution's heritage and embodies the dynamic spirit of its student body. A limited-edition collection of school merchandise will be the first to be released, catering to NU supporters, students, and alumni.

Get your hands on the exclusive National University (NU) x adidas merchandise, now available in select SM Store, Sports Central, and adidas branches.

A shared passion for greatness

"adidas is excited to support the NU Bulldogs," said Anthony Frangos, Country Manager at adidas Philippines. "Our commitment to empowering athletes aligns perfectly with NU's drive for greatness. Together, we'll elevate performance on and off the field."

Fans can show their Bulldog pride by grabbing the exclusive NU x adidas merchandise, available in select SM Store, Sports Central, and adidas branches starting November 9, 2024. For further details, visit www.smsupermalls.com or follow SM Supermalls on social media.

adidas is now the official outfitter of the National University (NU) Bulldogs, outfitting the team throughout the University Athletic Association of the Philippines (UAAP) collegiate sports season.

A National University (NU) Bulldogs athlete gears up in style with adidas.



National University (NU) and adidas team up for a three-year partnership, equipping the NU Bulldogs with top-tier apparel and footwear.

This partnership between NU and adidas promises to be a game-changer, pushing collegiate sports to new heights and inspiring future generations of athletes.



Two powerhouse brands unite: National University (NU) partners with adidas to elevate NU Bulldogs athletics.