From refresh to response: CBC evolves customer-centric narrative with new video

Chinabank launched its latest social media campaign video, debuting a danceable rearrangement of the CBC jingle. Grounded in the concept that CBC is your trusted partner in the "dance of life," the storyline illustrates how the bank moves seamlessly with its clients toward achieving every dream.

The new CBC campaign transforms corporate gratitude into a high-energy celebration of community and shared success. This is symbolized by people dancing with CAI, CBC’s digital ambassador, to highlight a compelling message: because life has its own rhythm, you need a bank that can keep up—CBC.

The video marks the latest chapter in CBC’s evolving narrative of customer centricity. Following its 2024 brand refresh that cemented its commitment to being “Focused on You”, and its 2025 anniversary campaign celebrating CBC’s deep-rooted love for the people and communities it serves, this year’s video acts as a direct response from customers. It serves as a joyful and creative expression of gratitude from thriving clients who look to CBC as their trusted partner.

The video is now streaming across CBC’s official YouTube, Facebook, and Instagram channels. Watch, like, and share!