Filipino Creativity Shines at the First-Ever DTI Malikhaing Pinoy Expo 2025 at SMX Aura

DTI officials and SM Supermalls executives celebrated Filipino creativity at the Malikhaing Pinoy Expo 2025 at SMX Aura, with a five-day celebration of art, innovation, and culture. Leading the opening ceremonies were DTI Secretary Cristina Roque (center, 1st photo) and Hon. Javier Miguel Benitez, Representative of the 3rd District of Negros Occidental and Chairperson, Special Committee on Creative Industries (2nd from left, 1st photo).

The Department of Trade and Industry (DTI), in celebration of Philippine Creative Industries Month, successfully concluded the first-ever Malikhaing Pinoy Expo 2025, a landmark festival of artistry, culture, and innovation held last September 3–7 at the SMX Convention Center Aura, SM Aura Premier.

Showcasing Filipino Excellence

Visitors admire the stunning work of Ramon Orlina, the pioneer and foremost practitioner of glass sculpture in the Philippines. Known as the “Father of Philippine Glass Sculpture,” Orlina transforms industrial glass into breathtaking masterpieces of light, form, and movement. With a career spanning over four decades, his works have been exhibited worldwide and continue to inspire new generations of Filipino creatives.

The creative industries are important for us because this is really where we excel… I really believe that we must send our aces out there.”” said Trade Secretary Cristina A. Roque

Bringing together thousands of creative professionals, entrepreneurs, students, and culture enthusiasts, the expo served as a vibrant platform to showcase the limitless talent of Filipino creatives across diverse sectors. From audiovisual media and digital interactive content, to design, publishing, performing arts, and traditional cultural expressions, the expo highlighted the breadth and depth of the country’s creative industries.

Immersive Installations | Visitors enjoy interactive and thought-provoking exhibits that highlight both traditional and modern creative expressions.

Meanwhile, DTI Assistant Secretary Nylah Rizza D. Bautista highlighted the transformative role of digital storytelling in today’s creative landscape: “Digital storytelling is a powerful tool in shaping meaningful connections and driving positive change.”

Creative Minds at Work | Students, entrepreneurs, and professionals participate in workshops and talks, learning from leaders in the creative industry.

The event featured exhibitions from all-Filipino creators, immersive art installations, and performances from award-winning talents that drew in both local and international audiences. Beyond exhibitions, the expo also hosted networking sessions, workshops, and talks that encouraged collaboration and innovation, strengthening the Philippines’ positioning as a global hub for creative excellence.

A Stage for Filipino Talent | Creators, entrepreneurs, and cultural advocates gather at the Malikhaing Pinoy Expo 2025, showcasing the strength of the Philippine creative economy.

Showcasing Heritage | Traditional crafts and cultural expressions take the spotlight, bridging the past and future of Filipino creativity.

As a partner, SM Supermalls reaffirmed its commitment to supporting the growth of the Philippine creative economy by providing a world-class stage where creativity and commerce can meet.

The Malikhaing Pinoy Expo is part of the nationwide celebration of Philippine Creative Industries Month, mandated by Republic Act No. 11904 or the Philippine Creative Industries Development Act (PCIDA), which institutionalizes support for the sector and recognizes the vital role of Filipino creatives in nation-building.

SMX Aura as a Creative Hub

The Malikhaing Pinoy Expo 2025 at SMX Aura marked a historic first for the country’s creative industries, proving that the Philippines is not only rich in talent but also ready to take its place as a global creative powerhouse—powered by Filipino artistry, innovation, and collaboration.

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