Lifestyle

Welcome Christmas with the enchanting world of Elfdale

Posted by SM Supermalls on October 18, 2024

Experience Santa’s magical land, Elfdale, at SM City North EDSA.

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(L-R):
Miss Charm PH 2024 Kayla Jean Carter, Miss Supranational PH 2025 Tarah Valencia, Quezon City 1st District Representative Juan Carlos “Arjo” Atayde, SM Supermalls Assistant Vice President for Special Events and Tenant Marketing Hanna Carinna Sy, Jose Mari Chan, SM Supermalls President Steven Tan, Miss Charm PH 2025 Cyrille Payumo, and Miss Eco International PH 2025 Alexie Brooks.

On October 16, SM City North EDSA officially kicked off the holiday season with the grand unveiling of Elfdale, a magical realm that brought the legends of Christmas to life. Filipino Christmas icon Jose Mari Chan graced the event, leading the tree lighting ceremony and serenading the crowd with his beloved holiday classics. The event also marked a highlight in SM Supermalls’ ongoing “100 Days of Christmas” celebration, which began on September 16 and will continue until Christmas day.


Jose Mari Chan entertains the crowd with his iconic Christmas songs.

The Block Atrium was transformed into a whimsical land where floating islands, enchanted caves, and a stunning 60-foot Christmas tree dazzled visitors. Adorned with thousands of twinkling lights and sparkling ornaments, the tree stood as a glowing symbol of the joy and unity that Christmas brings. Chan’s timeless Christmas classics filled the air, setting a joyous tone for the season.


P-pop groups VXON and G22 hype up mallgoers with their energetic performances.

Visitors were also treated to live performances by P-pop groups G22 and VXON, adding an exciting and energetic twist to the festive atmosphere. Alongside the performances, Santa Claus, his reindeers, and pine elves made special appearances, further immersing families in the holiday magic. Children and adults alike were captivated by the enchanting characters, with many stopping for photos and festive greetings. Adding to the enchantment was the Mystical Cavern Adventure, an interactive journey blending festive spirit and ancient wonder. The experience allowed guests to explore the depths of Elfdale and discover hidden Christmas treasures along the way.


Quezon City Mayor Joy Belmonte (center, front) and Quezon City 1
st District Representative Arjo Atayde (2nd from left, front) grace the Christmas launch at SM City North EDSA.


Merry elves help welcome the Christmas season as SM City North EDSA transforms into the magical world of Elfdale.

Spreading joy beyond decorations


SM Cares’ Bears of Joy are on display at The Block Atrium, SM City North EDSA.


Beyond the spectacle, SM City North EDSA highlighted the importance of giving back with the Bears of Joy initiative. This year’s Hug-A-Mood collection allows shoppers to purchase bears with expressive designs, where each bear bought means another is donated to a child in need. The initiative exemplifies SM’s commitment to spreading warmth and comfort to the community during the holidays, ensuring that the true spirit of Christmas—generosity and compassion—reaches those who need it most. Through this program, SM Supermalls has created a platform for shoppers to be active participants in spreading holiday cheer to underserved communities.

A festive wonderland awaits


Have a magical and meaningful Christmas at SM City North EDSA’s Elfdale.

From now until Christmas day, SM City North EDSA, along with other SM malls around the country, will be bustling with festive activities. Shoppers can enjoy special performances, meet Santa Claus, and even score surprise shopping vouchers through the interactive Christmas Village Augmented Reality (AR). The mall’s “100 Days of Christmas” ensures every day offers something magical for visitors, making SM Supermalls the ultimate holiday destination.

With heartwarming surprises, charitable initiatives, and a spirit of giving, SM Supermalls invites everyone to embrace the joy of the season and celebrate the most wonderful time of the year. From magical displays to community-driven efforts, SM continues to make Christmas not just a visual treat but a meaningful experience for all.

It truly is a very Merry Christmas when you celebrate the holidays at SM Supermalls! Catch other Christmas activities like toy fairs, Christmas parades, and more at your nearest SM mall. For more information, visit www.smsupermalls.com or follow SM Supermalls on Facebook.

 

 

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