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Viyline MSME Caravan continues at SM Santa Rosa

Posted by SM Supermalls on May 19, 2025

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Following a string of successful runs in SM City Bataan, SM City Baguio, SM City San Pablo, and SM City Dasmariñas, the Viyline Micro, Small and Medium Enterprises (MSME) Caravan is all set to bring its next wave of entrepreneurial energy to SM City Santa Rosa from May 21 to 27, 2025.


Driven by influencer Viy Cortez (second from right), the Viyline Micro, Small, and Medium Enterprises (MSME) Caravan empowers homegrown businesses, showcasing Filipino creativity and resilience nationwide.

Led by entrepreneur and influencer Viy Cortez, the Viyline MSME Caravan has grown into a nationwide movement—empowering local entrepreneurs and showcasing proudly Filipino-made products, creativity, and innovation.


The Viyline Micro, Small, and Medium Enterprises (MSME) Caravan brings local brands and passionate entrepreneurs together, such as during their stop at SM City Dasmariñas last April.

The SM City Santa Rosa leg features food, fashion, beauty, and lifestyle brands led by passionate MSMEs and creators, with meet-and-greets, promos, product launches, and Instagrammable moments.

 “Every stop proves that Filipino entrepreneurs are bursting with potential. All they need is the right space to shine—and that's exactly what this caravan provides,” said Jonjon San Agustin, Executive Vice President for Marketing of SM Supermalls.


At the SM City Santa Rosa leg from May 21 to 27, discover a dynamic collection of food, fashion, and beauty from participating brands.

As the movement gains nationwide traction, here are the next scheduled stops of the Viyline MSME Caravan:


The Viyline Micro, Small, and Medium Enterprises (MSME) Caravan at SM Supermalls highlights a diverse array of shopping delights.

Stay tuned as more locations will be announced soon. For updates, follow @officialsmsupermalls and @viylineofficial on social media.

The Viyline MSME Caravan is made possible through the collaboration of Viyline Media Group and SM Supermalls--both dedicated to supporting MSMEs across the country.

About SM Supermalls 

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a steadfast advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today! 

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