Treasures of Ilocos Norte Bazaar opens at new SM City Laoag

A milestone moment unfolds in Northern Luzon as SM Supermalls proudly opens its 88th branch — and the very first in Ilocos Norte — SM City Laoag, SM Prime Holdings’ 88th mall. More than a mall opening, this event is a heartfelt celebration of Ilocano pride, creativity, and community.

“Treasures of Ilocos Norte” showcases Ilocano craftsmanship through proudly homegrown micro, small, and medium enterprise (MSME) products at the newly opened 88th SM mall, SM City Laoag.

As part of the grand launch, SM Supermalls, in partnership with the Department of Trade and Industry (DTI), presents “Treasures of Ilocos Norte,” a week-long trade fair showcasing the best of the province’s micro, small, and medium enterprises (MSMEs). The exhibit runs from May 29 to June 4 at SM City Laoag — a new home for innovation, culture, and connection.

In the photo: SM Supermalls President Steven Tan (third from left), along with local Department of Trade and Industry (DTI) officials, at the launch of “Treasures of Ilocos Norte.”

A celebration of heritage, flavor, and future-forward enterprise

At the heart of SM City Laoag’s grand opening is “Treasures of Ilocos Norte” — a dynamic DTI-led showcase that elevates the region’s most inspiring micro, small, and medium enterprises (MSMEs). Aptly called Rimat Ti Amianan, or “Gems of the North,” this fair brings together a showcase of Ilocano excellence — from the bold flavors of bagnet, chicharon, longganisa, and native pastries to the intricate craftsmanship of handwoven textiles, artisan bags, and hand-painted accessories that carry stories stitched in tradition and resilience.

Inabel (Ilocano traditional handwoven textile) elegance takes the spotlight, as traditional weaves and modern silhouettes shine at the week-long trade fair. 

More than a market, it’s a movement — featuring One Town, One Product (OTOP)-branded innovations from every town, championing Halal (food permitted under Islamic law)-ready entrepreneurs, and spotlighting the province’s budding coffee industry now reaching national acclaim. Here, heritage meets hustle. Each product is not just made locally — it’s made with pride, purpose, and the promise of a stronger, more inclusive Ilocos Norte.

Locally brewed and proudly Ilocano, rice coffee offers a healthy twist on your daily caffeine fix.

Why this launch is more than just a ribbon-cutting
The opening of SM City Laoag and the launch of Treasures of Ilocos Norte is more than a celebration — it’s a clear demonstration of SM Supermalls’ and DTI’s commitment to nation-building. Together, they are championing inclusive economic growth, empowering local businesses, and bridging traditional industries with future-ready platforms.

Join the celebration
The ceremonial launch begins at 10 AM on May 30, 2025 — but the momentum for local growth starts here and now. Everyone is invited — families, entrepreneurs, students, and senior citizens alike — to experience the richness of Ilocos Norte in a space designed to serve, connect, and inspire.

Let’s celebrate Ilocano excellence. Let’s support homegrown talent. Let’s meet at SM City Laoag — because here, “Everything’s Here,” and everything is proudly Ilocano.

About SM Supermalls  
SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a steadfast advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today!