The Style Compass Points to SM J Mall, Metro Cebu’s Newest Go-To

Step into a realm where retail transcends the ordinary. Upon arrival at SM J Mall, prepare to be enveloped by an air of cultivated artistry. Your gaze will be immediately drawn to "Linya," the breathtakingly grand creation by the visionary Kenneth Cobonpue—a statement piece that whispers of sophisticated style and sets the tone for the exquisite journey ahead.

Now, come and explore the thoughtfully curated boutiques. You'll find something for everyone, from must-have travel gear to the latest fashion-finds, beautiful handbags, classic watches, and those perfect finishing touches that show off your unique style.

A Stylish Slice of Japan in the Queen City South

Step into @Tokyo and discover a curated world of contemporary Japanese style that is young, modern, and refreshingly unique. Designed for those who seek gifts with character or everyday pieces with a twist, this concept store brings together sought-after brands that define Tokyo’s ever-evolving lifestyle scene.

At the heart of the collection are standout names like Seiko, known worldwide for its craftsmanship and timeless watchmaking heritage, and anello, the cult-favorite brand celebrated for its minimalist, functional bags that blend street style with everyday practicality. These two icons alone make @Tokyo a must-visit for design-savvy shoppers. Surrounding them is a thoughtful mix of other Japanese finds like Casio, Waterfront, Mis Zapatos, and Shupatto that round out the store’s offering of clever, covetable items.

Inspired by Tokyo’s vibrant neighborhoods Shibuya, Harajuku, and beyond, @Tokyo reflects the spirit of the city: fast-paced yet intentional, playful yet polished. It’s a retail destination where tradition meets trend, and where every item carries a story of innovation and the excellent craftsmanship that Japanese brands are known for. .

Whether you’re a traveler seeking something special or a local with a love for Japanese culture, @Tokyo offers a fresh, elevated take on lifestyle shopping—right in the heart of Cebu.

@Tokyo is located on the second level.

Rare Finds That Are Timeless and Tasteful

For those with a discerning eye for brilliance, Gems & Gold by Heidi offers an intimate journey into the world of fine jewelry. Tucked away in only two locations across Cebu, one of which is here at SM J Mall, this boutique epitomizes refined luxury with a personal touch.

Every piece is thoughtfully crafted to celebrate life's milestones, blending classic design with modern elegance. From radiant gemstones to timeless gold staples, the collection speaks to all who value sophistication without excess. At Gems & Gold by Heidi, jewelries complete a look, tell a story, and last a lifetime.

Whether you're choosing a gift or marking a personal moment, step into a space where each piece reflects the art of thoughtful craftsmanship and the exclusivity that comes with finding something truly rare.

Gems & Gold by Heidi is located on the second level.

Effortless Elegance, the FIlipino Way

For the stylish traveler with a taste for refined, ready-to-wear fashion, Plains & Prints offers a wardrobe that moves seamlessly from city strolls to seaside getaways. Located on the second level, this proudly Filipino label is known for its tailored silhouettes, tasteful prints, and versatile pieces that exude understated elegance.

Each collection draws inspiration from art, culture, and contemporary design, translated into looks that are both timeless and trend-aware. Whether you're packing for a weekend in Mactan or heading to a business brunch in the city, Plains & Prints pieces bring polish without the fuss. Think structured dresses in breathable fabrics, smart co-ords with a feminine touch, and prints that make a statement without overpowering.

The boutique itself offers a calm, curated space, one that invites slow browsing and thoughtful shopping. Here, luxury isn’t loud; it’s defined by craftsmanship, detail, and how effortlessly each piece fits into your life.

A true reflection of the modern Filipina, Plains & Prints continues to elevate local fashion with global sensibility—making it a must-visit for anyone looking to dress with quiet confidence and signature style.

Plains & Prints is located on the second level.

Modern Menswear Ready To Take On The World

Redefining everyday dressing with quiet confidence, HLA is the destination for the modern man who values style that speaks without trying too hard. Known across Asia for its impeccable craftsmanship and timeless silhouettes, this menswear label offers elevated wardrobe staples that transition seamlessly from boardroom to weekend.

From crisp button-downs to streamlined outerwear and expertly tailored essentials, every piece reflects HLA’s commitment to quality and comfort. The brand’s design philosophy balances function with finesse, creating looks that are both current and versatile.

At SM J Mall, HLA stands out as a refined choice for those who appreciate clean lines, neutral palettes, and attention to detail. Whether you're dressing for travel, business, or leisure, HLA offers a smart, curated wardrobe fit for today’s cosmopolitan man—designed to move with you, wherever life takes you.

HLA is located on the upper ground level.

Smart Travel Secured in Style
For the discerning traveler, peace of mind is just as important as the journey itself. Pacsafe offers a seamless blend of innovation and security, crafted for those who move through the world with intention and sophistication.

With sleek, minimalist silhouettes and modern color palettes, Pacsafe pieces are as stylish as they are practical! This makes them the ideal companions for business trips, weekend escapes, or long-haul adventures. From compact crossbodies to versatile backpacks and carry-ons, every design reflects the brand’s commitment to effortless, worry-free travel.

In a world where mobility meets mindfulness, Pacsafe stands out as a trusted essential. It is the brand that offers smart security and timeless design, coming together for a travel experience that’s always one step ahead.

Pacsafe is located on the second level.

Whether you're in search of elevated fashion, thoughtfully designed essentials, or gifts with a distinctly global edge, SM J Mall curates a retail experience that speaks to both style and substance. With brands like Plains & Prints, @Tokyo, HLA, Pacsafe, and Gems & Gold by Heidi, the mall brings together fashion, culture, and innovation under one roof, thus marking Cebu’s bold step into a new era of refined, destination-worthy shopping.

Don’t forget to follow us on Facebook, TikTok, Instagram, and X to stay updated with all the latest news and happenings here at SM Supermalls. You can also check the updated entry guidelines and mall hours for 2025 here.

Participating Malls