Tatak Pinoy: Likhang Laguna goes to SM City Clark, Pampanga

The recently concluded Tatak Pinoy: Likhang Laguna Goes to Pampanga Trade Fair, held from March 26 to 30, 2025, at The Event Centre, SM City Clark, was a resounding success, bringing together Laguna’s top artisans and entrepreneurs to showcase their unique, locally crafted products.

An exhibitor proudly displays their handcrafted bag at the Tatak Pinoy: Likhang Laguna event in SM City Clark.

The event, organized by the Department of Trade and Industry (DTI) Laguna in partnership with SM Supermalls, provided a platform for Laguna-based micro, small, and medium enterprises (MSMEs) to expand their reach and connect with new markets in Pampanga. Attendees were treated to an array of authentic Filipino craftsmanship---from handmade accessories and home décor to delicacies and fashion items---that highlight the region’s rich heritage.

At the Tatak Pinoy: Likhang Laguna event in SM City Clark, Flaviano's dandelion honey is presented, illustrating the artisanal products available from the region's businesses.

Throughout the five-day trade fair, visitors had the opportunity to shop for one-of-a-kind local products, engage with talented artisans, and experience the creativity and ingenuity of Laguna’s MSMEs. The event also facilitated valuable networking opportunities between entrepreneurs and potential buyers, further strengthening the local business ecosystem.

A participant highlights the unique qualities of their product, engaging with attendees and promoting Laguna's local businesses.

SM Supermalls is proud to support MSME growth by providing accessible venues for trade fairs and business expos that promote Filipino products. This initiative aligns with SM’s commitment to empowering local businesses and promoting economic development.

An exhibitor arranges a beautifully crafted garment on a mannequin.

With overwhelming support from the public, Tatak Pinoy: Likhang Laguna Goes to Pampanga proved to be a remarkable celebration of Filipino talent and entrepreneurship. As we continue to champion local businesses, SM Supermalls and DTI look forward to more initiatives that spotlight the creativity and resilience of MSMEs across the country.

Bottled chicken pastil is ready for tasting.

About SM Supermalls 

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today!