Taste Bicol and Beyond at SM City Naga

In the heart of Camarines Sur’s bustling capital city of Naga, SM City Naga rises not just as a shopping destination, but as a modern gateway into the warmth and vibrance of Bicol. Of all the malls in Naga, this is the city’s pulse point—where locals gather after work, families linger over meals, and travelers catch their first taste of Naga’s energy. 

The future of SM City Naga begins as the city’s premier lifestyle hub undergoes changes.

From its pioneering status as the first SM Supermall in the region to its blend of global brands, local crafts, and cultural showcases, SM City Naga has become both a landmark and a lifestyle hub. Whether you’re a Nagueño proud to call it home or a visitor eager to explore the city’s mix of tradition and progress, a stop at this mall promises to anchor your adventure with convenience, excitement, and a true feel of what makes Naga worth the journey.

Keep reading and let this feature take you deeper into the experiences that await at SM City Naga.

More Than a Stop, It’s a Starting Point
SM City Naga isn’t just another mall—it’s where the city comes alive. Step inside and you’ll see why it’s a landmark in its own right: families filling up the cinemas on weekends, barkadas trading stories over food court favorites, and shops that mix both the familiar and the proudly Bicolano. For visitors, it’s the easiest way to feel the city’s pulse the moment you arrive.

A Taste of Naga Under One Roof
If there’s one reason travelers can’t skip SM City Naga, it’s the food. These SM Naga restaurants are home to a vibrant dining scene that blends Bicol’s bold, homegrown flavors with international favorites—making it the perfect place to start (or end) your culinary journey in the city.

Photos of Sili Ice Cream and Tinutungang Manok from 1st Colonial Grill on Facebook

For a taste of true Bicolano heritage, head to 1st Colonial Grill Naga for their iconic sili ice cream—a playful, fiery treat—and hearty classics like tinutungang manok (chicken stewed in coconut milk). 

Photos of Cajun Chicken and Classic Burger from Biggs Diner on Facebook

At Biggs Naga, the region’s well-loved retro chain, sink your teeth into a juicy burger, signature crispy fried Cajun chicken, or a hefty plate of Bicolano-style classic spaghetti.

Photos of Bicol Express (left) and Halo Halo Special (right) from Geewan Restaurant and Graceland on Facebook

Geewan Restaurant is a must for local staples: laing (taro leaves in coconut milk), Bicol Express (chili and pork in coconut cream), and other dishes that showcase the region’s spice and soul. Graceland is perfect for comfort bites that mix Filipino favorites with a Bicolano twist—think bangus with Bicol Express or Pinoy adobo with laing. Don’t miss their famous halo-halo special for a refreshing finish. 

Don’t leave Naga without a bag—or five?—of Pili Nuts from J. Emmanuel.

Gracia’s Lechon draws crowds with its mouthwatering, crispy roasted pork—flavorful, tender, and undeniably satisfying, it’s the go-to spot for authentic lechon meals. For pasalubong, The J. Emmanuel Pastries House of Pili is a sweet stop. Stock up on pili nut tarts, mazapan, and pastillas, perfect for bringing a taste of Bicol home.

Photos of Gomoku Ramen (left) and the classic meatlovers pizza (right) from Rairaiken and Pizza Hut on Facebook

Of course, SM City Naga also caters to the global palate. Slurp a hot bowl of gomoku ramen at Rairaiken, or dig into the familiar flavors of Pizza Hut with its hearty pizzas, pasta, and more—perfect for a quick bite or a laid-back meal. And when you want it all in one go, the SM Foodcourt delivers fast and filling options, from sizzling plates to refreshing coolers.

Photos of Ubeng Ube cake (left) and Halo-Halo Supreme (right) from Rafabel’s and Adriana’s on Facebook

Finally, no food trip is complete without a sweet ending. Rafabel’s Cakes & Pastries tempts with its decadent ubeng ube cake or carrot cake. Like Graceland, Adriana’s and Ice Blinker also shine with their famous halo-halo—refreshing, colorful, and perfect for cooling down after a day of Bicol flavors. Beyond their specialty, both spots also serve tasty snacks and hearty bites, making them must-visits for a well-rounded food trip.

Whether you’re chasing comfort food, craving something new, or hunting down authentic Bicolano flavors, the mall’s food scene makes every visit a feast worth remembering.

Shop the City Style
After satisfying your cravings, SM City Naga invites you to explore its fashion and lifestyle finds. 

Photos of G-Shock watches (left) and leather wallets (right) from At Tokyo and CLN on Facebook

The mall brings together the brands you know and love: At Tokyo with its trendy pieces from well-loved Japanese bands, CLN for chic bags and shoes, Forme for everyday casuals and laid-back dresses, Giordano for classic tees and denim, and Kamiseta for feminine, polished pieces. It’s proof that even in the heart of Bicol, your favorite style staples are right here.

Photos from Havaianas and Crocs on Facebook

Step into laid-back style with Havaianas, the go-to for colorful flip-flops perfect for Naga’s tropical vibe, or opt for all-day comfort with Crocs’ iconic clogs and sandals. 

Photos from Sunnies Studios on Facebook

For your accessory fix, Sunnies Studios offers chic eyewear that’s both stylish and affordable, while Sunnies Face brings cult-favorite beauty essentials—from flattering lipsticks to easy-to-use makeup staples—that keep you looking fresh wherever your Bicol adventure takes you.

Photos from Miniso on Faceboo

If you’re after fun finds and everyday essentials, Miniso is a must-visit. With two convenient branches—one near the Supermarket and another by the Ground Floor entrance—this fan-favorite lifestyle brand has everything from cute plushies and travel must-haves to beauty picks and home accessories.

Photos from Kadlagan on Facebook

And for the adventure seekers, Kadlagan Climbing Equipment, located on the Second Floor near Ace Hardware, is your go-to for quality outdoor gear and apparel. A proudly homegrown brand, Kadlagan also offers guided climbs and nature tours across the Bicol region, perfect for those who want to turn their trip into a true adventure.

Your Gateway to Bicol Adventures
For first-time visitors to Naga, SM City Naga makes for the perfect starting point. Its strategic spot near transport hubs means you can easily pause here for a meal, grab travel essentials, or simply soak in the city’s local energy before heading out. 

SM City Naga begins its countdown to the Happiest Christmas ever!

From the mall, it’s only a short trip to marvel at the centuries-old Basilica Minore of Our Lady of Peñafrancia, stroll through the historic Naga Metropolitan Cathedral, or set your sights on Mt. Isarog National Park, where waterfalls, hot springs, and hiking trails await. And with shops offering everything from outdoor footwear to quick-grab snacks, SM City Naga becomes your one-stop hub—making every Bicol adventure easier, tastier, and a lot more memorable.

Don’t forget to follow us on Facebook, TikTok, Instagram, and X to stay updated with all the latest news and happenings here at SM Supermalls. You can also check the updated entry guidelines and mall hours for 2025 here.

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