SM Supermalls x TikTok LIVE Turn Malls into Streaming Platforms, Starting This Valentine’s Day

This Valentine’s Day, it wasn’t just about soulmates. SM Supermalls and TikTok LIVE turned it into a celebration of connection, marking the rise of a promising partnership, a power duo in the making.

SM x TikTok LIVE showed that the best moments of Valentine’s aren’t defined by who you’re with, but by who you share them with, no matter the distance. With content creators leading the way, Heart’s Day became a shared celebration of love, ushering in a new era of malling brought to life online.

Spread the Love, LIVE!

This year, creators and viewers came together through the Spread the Love campaign, turning Valentine’s Day into a shared digital celebration. With no reservations or exclusive invites, audiences enjoyed open access, real-time connections, and interactive moments, where creators could showcase their Valentine’s Day experiences with SM Supermalls.

Backed by a massive campaign reach of around 400 million, the live streams quickly became spaces for conversation and connection. Stories flowed, strangers found common ground, and viewers became part of something bigger than just watching a broadcast.

Love that’s All For You

This milestone marks the first collaboration between SM Supermalls and TikTok LIVE, bringing the malling experience online in a fresh, interactive way. By turning everyday mall moments into livestream experiences, SM is redefining how audiences engage with mall culture. Malling is no longer limited to physical spaces,  it’s now something you can step into virtually, wherever you are.

Through live storytelling, real-time conversations, and creator-led experiences, SM x TikTok LIVE creates a new space for connection where community, content, and culture intersect. Digital spaces feel more human, and shared experiences feel more personal.

Stay tuned as SM Supermalls and TikTok LIVE continue to grow their partnership, transforming mall openings and in-mall experiences into livestream events. Creators spotlight the best tenants and signature moments, while viewers can join in real time, react, and shape the experience, making each event a virtual extension of the mall itself.

As your most loved mall, SM Supermalls aims to be the ultimate space for creators and audiences to connect, discover, and share authentic mall moments, bringing the excitement, surprises, and sense of community of malling into the digital space.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

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About SM Supermalls

SM Supermalls is evolving for a new era shaped by how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.