SM Supermalls Heralds the Holidays with SM Aura’s Grand Christmas Launch

Posted by SM Supermalls on October 23, 2025

SM Supermalls has officially launched the Christmas season with the grand lighting of the first Christmas tree at SM Aura. The 30-foot centerpiece, draped in rich red hues and golden ornaments, captures the beauty of a classic Christmas reimagined for today’s generation. Holidays at Aura marks the beginning of a nationwide celebration across all 89 SM Supermalls, uniting millions in the spirit of joy and togetherness.

Experience Holidays at Aura in front of the 30-foot Christmas tree and capture the beauty of a traditional red Christmas reimagined for today’s generation. (L-R) Tim Yap, SM Supermalls President Steven Tan, Taguig City Mayor Lani Cayetano, Assistant Vice President for Marketing and Special Events Hanna Carinna Sy, and Executive Vice President for Marketing Joaquin San Agustin.

“Christmas at SM has always been about family,” said SM Supermalls President Steven Tan. “It is where people come together, share joy, and create lasting memories. Christmas at SM feels like celebrating Christmas with family, surrounded by warmth, laughter, and togetherness.”

He added, “Every light we turn on, every space we refresh, every experience we create, we do all for you. As we illuminate our Christmas tree, may its glow remind us of what this season truly means—to share joy, to give light, and to come together as one community.”

The event gathered Rhian Ramos, Michelle Dee, Tim Yap, and Christine Allado, who joined the SM family in celebrating the country’s most festive season.

(L-R) Rhian Ramos, Christine Allado, and Michelle Dee joined the SM family to celebrate the country’s most festive season, bringing their talents to open the Filipinos' Christmas.

Across the country, SM Supermalls is bringing back its signature attractions to keep the holiday spirit alive. Families can enjoy the dazzling Night of Lights, the Grand Magical Parade, and the Holiday Snowflakes Surprises. Fun-filled events like the Santa Run and the Holiday Paw Party promise excitement for kids and fur parents alike. Every weekend in December, mallgoers can look forward to the Happiest Holiday Weekends, featuring carols, meet-and-greets, and more festive fun for everyone.

At SM Aura, guests can explore new and exclusive holiday experiences. The Aura Gift Atelier offers beautifully wrapped presents crafted with care and style, perfect for thoughtful gifting. Visitors can also enjoy live performances, Santa meet-and-greets, and photo-worthy installations throughout the mall, making every visit a moment to remember.

Holidays at Aura is a reflection of SM’s belief that Christmas is best celebrated together with love, gratitude, and the people who matter most.

More than a visual spectacle, Christmas at SM is a celebration of joy, family, and generosity. It reflects SM’s commitment to create meaningful experiences for every Filipino, keeping the holiday tradition alive and brighter each year.