SM Supermalls, in partnership with Runrio Inc, proudly celebrates Pride Month through the return of Pride Run 2026, a nationwide event that transforms fitness, movement, and community into a vibrant celebration of inclusivity, self-expression, empowerment, and maxed out experiences.

(L-R)  Country Marketing Division Manager of Sappe Philippines Patricia Domingo, SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin, RUNRIO President and CEO Rio De La Cruz, and Philippine Anti-Discrimination Alliance of Youth Leaders (PANTAY) Chairperson Thyz Estrada 

Now on its third year, Pride Run 2026 continues to grow as one of the country’s major Pride celebrations, reinforcing SM Supermalls’ commitment to creating safe, welcoming, and community-driven spaces for all. Through SM Active Hub, SM Supermalls continues to champion wellness-driven and immersive experiences that bring communities together across the country.

Last year, more than 8,000 runners across Metro Manila, Cebu, and Davao joined Pride Run, reflecting the growing support for inclusive and community-led fitness events nationwide. This year, SM Supermalls and Runrio Inc expect even bigger participation as Pride Run 2026 returns across three major destinations:

• Pride Run 2026 – Davao Leg
  SM Lanang
  June 7, 2026
• Pride Run 2026 – Cebu Leg
  SM Seaside City Cebu Complex
  June 14, 2026
• Pride Run 2026 – Manila Leg
  SM Mall of Asia Complex
  June 21, 2026

Centered on the theme “Running Proud, Moving Together,” the event brings together members of the LGBTQIA+ community, allies, families, fitness groups, running communities, and mallgoers in a shared celebration of pride through movement and connection.

“Pride Run has become more than a race. It has evolved into a meaningful platform where people can freely express themselves, celebrate diversity, and strengthen communities through shared experiences,” said Joaquin L. San Agustin. “Through SM Active Hub, we continue to create inclusive and community-driven experiences that promote both wellness and belonging across our malls nationwide.”

Pride Run at SM Seaside City Cebu

Pride Run at SM Mall of Asia

Pride Run at SM Lanang in Davao

Across Metro Manila, Visayas, and Mindanao, SM Supermalls continues to strengthen its position as one of the preferred venues for local and international running events, marathons, and active lifestyle communities. From SM Mall of Asia to Cebu and Davao, SM malls have become accessible destinations where communities can run, train, connect, and enjoy maxed out experiences together. Through the SM Malls Online app, users can also stay updated on runs, fitness activities, and SM Active Hub events nationwide.

As one of the country’s most loved mall destinations, SM Supermalls continues to bring communities together through fitness, culture, entertainment, and shared passions. Pride Run 2026 also forms part of the vibrant energy of SM Supermalls’ Gala to the Max campaign, inviting everyone to move freely, celebrate boldly, and run proudly together this Pride Month.

For updates and registration details, visit SM Supermalls and follow the official social media pages of SM Mall of Asia for the latest race updates and community activities under SM Active Hub.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 8 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM.