SM Malls Introduce an Amazing New Realm Where Technology Meets with Nature

This summer, malling goes to the next level as SM City Cebu, SM City Consolacion, and SM Center Ormoc launch HOLOWORLD – Where Tech Meets Nature, an exciting fusion of innovation and imagination through state-of-the-art holographic attractions.

In a strong move to reimagine the malling experience, SM continues to integrate emerging technology into its spaces with HOLOWORLD, a multisensory spectacle designed to spark wonder and connection—especially among the younger crowd.

Started last April 21, the immersive installations serve as a high-tech companion to each mall’s Active Hub—a dynamic play zone concept that has already captivated countless families.

At SM City Cebu, experience the Summer Fun Quest, a compact safari adventure brimming with animated wildlife and exotic flora at the North Wing Atrium.

SM City Consolacion goes bold with Summer in Full Bloom, where guests can wander through fields of vivid digital blooms teeming with holographic bees at the Lower Ground Level, Mall Atrium.

Meanwhile, SM Center Ormoc takes flight with a breathtaking display of moving butterflies nestled in lush, digitally enhanced garden art at the SM Cinema Lobby.

Whether you’re chasing butterflies, bees, or jungle beasts, HOLOWORLD offers a futuristic escape into nature—perfect for selfies, stories, and summer memories.