SM Makati Launches SMxAimeeSong Campaign

It was a fun afternoon out for Manila’s young fashionistas as they all gathered at the concourse level of SM Makati on July 1 to welcome SM Makati’s newest Style Up ambassador, international fashion blogger Aimee Song of Song of Style.

The event also marked the launch of the SMxAimeeSong campaign video, directed by Carmen Del Prado.

Host Joey Mead and Aimee talked about the latter’s week-long stay in the Philippines where, aside from completing both print and video shoots for SM Makati, she explored and shopped at select SM stores. Aimee was impressed by the wide range of fashionable pieces on offer at SM – she describes these as very relatable and aspirational – similar to her personal style.