SM honors lolos and lolas, celebrates the longest Grandparents' Day

To a Filipino, family comes first and family is everything. And being a country well known for its strong family ties and great respect for elders, SM Supermalls gives its shoppers the longest Grandparents' Day celebration, where grand moms and grand dads take the spotlight in all of SM's 52 malls nationwide.

From August 31 up to the actual Grandparents' Day on September 13, a string of 'grand treats' await for the whole family to cherish and enjoy everything that lolos and lolas love.

During the whole two-week celebration, SM malls will have their "Grand Gifts and Treats" activities where special treats and discounts are offered by various mall tenants during the whole two-week celebration.

Also beginning August 31, "Grand Memory: I Love You Lolo & Lola" photo wall will also be an attraction for all families. It is a special spot where they can capture their precious bonding moments with their elders while inside their favorite SM malls.

Also not to be missed is the "Grand Market" activity which will happen in select malls from September 7 to 13. It is a bazaar showcasing items produced by grandparents.

Come September 12, at 7am, a "Grand Walk" warms up the lolos and lolas for the days with special exercises and a message therapy session conducted by accredited Red Cross volunteers. Registration for the activity is open to 60 years old and above.

Finally, on Grandparents' Day (September 13), all SM Supermalls will go full force to delight all grandfathers and grandmothers—from dining offerings, to entertainment, and even in terms of gadget and technology.

Rightly setting the mood right is the malls' 9am Thanksgiving Mass for Grandparents, where the priest will administer a special blessing for grandparents and grandchildren to give flowers to their lolos and lolas.

SM Cyberzone will have an all-day play gaming event at SM Dasmariñas, SM San Mateo and SM Masinag.

A "Grand Music" event will serenade the senior SM shoppers with oldies but goodies tracks that will not only make them reminisce about the good old times but also introduce the timeless music to their grandkids.

To capture all the special bonding moments of the families celebrating in their favorite SM malls, a special Grandparents' Day photo booth will also be present per mall on September 13.

SM will further pay tribute to the family's beloved elders via social media. Several Grandparents' Day online promos will be ran from August 31 until September 13.

Shoppers can also follow SM’s official social media accounts on Facebook, Twitter, and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through Viber Public Chat. Tweet your thoughts, upload and share your photos while celebrating Grandparents' Day inside the SM Supermalls then use the seasons official hashtag #GrandparentsDayAtSM.