My Melody & Kuromi Take Over MOA: A Sweet and Mischievous Anniversary Bash!

Pasay City, Philippines – Step into a world bursting with charm, cuteness, and a dash of  mischief! This August, SM Mall of Asia teams up with Sanrio to throw the ultimate bash celebrating My  Melody’s 50th and Kuromi’s 20th Anniversary. Join us as we bring to life “Together in Sweetness and  Fun” — a heartfelt tribute to the iconic friendship of these beloved besties. 

From August 1 to 28, 2025, immerse yourself in a magical experience packed with delightful encounters,  playful surprises, and exclusive finds at the Central Atrium of SM Mall of Asia. 

EXPLORE THE WORLD OF MY MELODY & KUROMI 
Step into a whimsical wonderland capturing the irresistible charm of My Melody’s gentle sweetness and  Kuromi’s cheeky sass. Expect jaw-dropping, Instagram-ready installations, character-inspired displays, and  interactive zones designed to let you channel your inner sweet or spunky spirit. 

Are you team My Melody — soft, kind, and oh-so-cute? Or do you rock the bold, mischievous vibes of  Kuromi? Discover your style, strike a pose, and explore themed zones that showcase everything from  dreamy pastel escapes to edgy, playful hangouts. 

MEET & GREET WITH MY MELODY & KUROMI
Celebrate friendship, fun, and fabulousness with special Meet & Greet sessions featuring My Melody and  Kuromi themselves! Perfect for families, fans, and friends alike — come snap magical moments and share  hugs and smiles with your favorite Sanrio stars. 

Schedule: 
August 1, | 5PM with My Melody and Kuromi 
August 2 &3 | 3 PM & 5PM with My Melody and Kuromi 
August 9, 10, 16, 17, 23, and 24 | 3PM & 5PM with My Melody 
Venue: Central Atrium, SM Mall of Asia 

ANNIVERSARY POP-UP SHOP 
Take a piece of the celebration home with you! Explore our curated pop-up shop packed with limited edition anniversary merchandise — from adorable plushies to trendy fashion and lifestyle items. Whether  you're a collector or just a Sanrio fan, this is the place to find one-of-a-kind treasures! 

IMMERSIVE PLAY AREAS 
Whether you're sweet like My Melody or bold like Kuromi, there's a space for you. Explore interactive play  zones, Instagram-worthy installations, and creative activity corners that highlight their unique friendship  and playful personalities. 

Don’t miss an experience that brings people closer through joy, imagination, and timeless Sanrio magic. 

EVENT DETAILS 

Location: Central Atrium, SM Mall of Asia 
Date: August 1–28, 2025 
ADMISSION IS FREE 

About Sanrio 

Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many  other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin,  gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. Sanrio was founded on the  philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this  philosophy has served as the inspiration to offer quality products, services and activities that promote  communication and inspire unique consumer experiences across the world. Today, Sanrioʼs business  extends into the entertainment industry with several content series, gaming offerings and theme parks.  Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring  smiles to everyoneʼs faces with their vision of “One World, Connecting Smiles.” To learn more about  Sanrio, please visit https://sanrio-sea.com and follow @sanriophilippines on Instagram and Facebook.