My Melody & Kuromi Take Over MOA: A Sweet and Mischievous Anniversary Bash!

Posted by SM Supermalls on August 14, 2025

Pasay City, Philippines, July 7, 2025 – Step into a world bursting with charm, cuteness, and a dash of mischief! This August, SM Mall of Asia teams up with Sanrio to throw the ultimate bash celebrating My Melody’s 50th and Kuromi’s 20th Anniversary. Join us as we bring to life “Together in Sweetness and Fun” — a heartfelt tribute to the iconic friendship of these beloved besties.

From August 1 to 28, 2025, immerse yourself in a magical experience packed with delightful encounters, playful surprises, and exclusive finds at the Central Atrium of SM Mall of Asia.

EXPLORE THE WORLD OF MY MELODY & KUROMI

Step into a whimsical wonderland capturing the irresistible charm of My Melody’s gentle sweetness and Kuromi’s cheeky sass. Expect jaw-dropping, Instagram-ready installations, character-inspired displays, and interactive zones designed to let you channel your inner sweet or spunky spirit.

Are you team My Melody — soft, kind, and oh-so-cute? Or do you rock the bold, mischievous vibes of Kuromi? Discover your style, strike a pose, and explore themed zones that showcase everything from dreamy pastel escapes to edgy, playful hangouts.

MEET & GREET WITH MY MELODY & KUROMI

Celebrate friendship, fun, and fabulousness with special Meet & Greet sessions featuring My Melody and Kuromi themselves! Perfect for families, fans, and friends alike — come snap magical moments and share hugs and smiles with your favorite Sanrio stars.

Schedule:
August 1, | 5PM with My Melody and Kuromi
August 2 &3 | 3 PM & 5PM with My Melody and Kuromi
August 9, 10, 16, 17, 23, and 24 | 3PM & 5PM with My Melody
Venue: Central Atrium, SM Mall of Asia

ANNIVERSARY POP-UP SHOP

Take a piece of the celebration home with you! Explore our curated pop-up shop packed with limited-edition anniversary merchandise — from adorable plushies to trendy fashion and lifestyle items. Whether you're a collector or just a Sanrio fan, this is the place to find one-of-a-kind treasures!

IMMERSIVE PLAY AREAS

Whether you're sweet like My Melody or bold like Kuromi, there's a space for you. Explore interactive play zones, Instagram-worthy installations, and creative activity corners that highlight their unique friendship and playful personalities.

Don’t miss an experience that brings people closer through joy, imagination, and timeless Sanrio magic.

EVENT DETAILS

Location: Central Atrium, SM Mall of Asia
Date: August 1–28, 2025
ADMISSION IS FREE

About Sanrio
Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrioʼs business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyoneʼs faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit https://sanrio-sea.com and follow @sanriophilippines on Instagram and Facebook.