More Than a Title—Celebrate Every Father Figure This #FathersDayAtSM

This Father's Day, give back to the men who’ve shaped your world—with experiences that go beyond the usual. Whether it’s dad, lolo, kuya, or a mentor who’s been there through thick and thin, SM Supermalls is the place to celebrate every kind of father figure with a day full of love and unforgettable fun! 

Look good, Feel Good: Grooming and Pampering Stops
Start his day with a refresh that’s long overdue. Treat him to a sharp new look at Bruno’s Barbers available at SM Aura, SM City Fairview, SM North EDSA, SM Megamall, SM Podium, and SM Mall of Asia (MOA). For something dapper with a twist, Felipe and Sons in SM Podium offers modern grooming with an old-school flair. Or give him the ultimate gentleman’s experience with sharp cuts paired with coffee, soda, and even whiskey or scotch at Tabās Barbershop & Haberdashery in SM Aura—the first in SM. 

Let him unwind at Mandara Spa in SM North EDSA and S Maison or experience expert body therapy based on Japanese techniques at Karada, available in SM Megamall and SM MOA.

Fuel His Passion: Sports & Fitness Picks
Got an active dad? Get a solid workout at Fitness First Platinum, exclusively in SM Aura—the first in SM. Standard Fitness First branches are available in SM City Fairview, SM North EDSA, and SM Megamall. Or if pushing their limits at a world-class multi-sports and fitness facility is more their pace, check out Pretty Huge at SM Aura.

Take it to the next level with premium sports gear built for performance at Wilson, the first in the Philippines at SM MOA. 

You can even check out street-sport favorites at Urban Athletics, available at S Maison and SM City Fairview. Cap it all off by being active and unleashing your competitive sides with arcade, bowling, and billiard games at Game Park in SM MOA and SM City Fairview.

Discovering Joy: Hobbies He’ll Love
This special day, let him dive into hobbies he’s always wanted to try—or let him heal his inner child by rediscovering old passions!

For the dad who's into pop culture or just curious about collecting, Gashapon Bandai at SM Mall of Asia and SM Aura offers a fun, nostalgic twist with capsule toy collectibles. Meanwhile, All Aboard by Gaming Library at SM North EDSA is the perfect destination for board game beginners and strategy-loving dads alike.

If your dad is a certified gamer, level up with the best tech in gaming at Gaming Grounds in SM City Fairview, SM North EDSA, and J Mall.

If he’s more into movement, gear up for thrilling adventures with Motoworld at SM City Fairview, SM North EDSA, SM MOA, and SM Megamall—perfect for the dad who rides or dreams of starting.

For the man who’s always had your back, give him a day that’s all his.
Whether it’s a fresh cut, a bit of friendly competition, or time spent doing what he loves—there’s no better place to plan a day that’s all about him for a perfect #FathersDayAtSM.

Make it a day he'll enjoy—only at SM, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts
At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.