More Than a Mall, SM City Laoag as Your Gateway to Laoag

They call it the Sunshine City for a reason. In Laoag, the capital city of Ilocos Norte, golden hours shine brighter, history blends with adventure, and every corner is picture-perfect! 

From centuries-old landmarks and thrilling sand dunes to flavorful Ilocano dishes worth craving, Laoag offers something for both chill travelers and thrill seekers. So, pack your bags, charge your camera, and discover what Laoag has to offer—and why SM City Laoag is a must-visit.

Why SM City Laoag is a Must-Visit Destination when in Laoag

SM City Laoag isn’t just a mall. It’s a lifestyle hub, a hangout spot, and a cultural touchpoint all in one. Whether you’re here to shop, dine, or simply soak in the vibes, it’s the kind of place that makes you want to linger longer. Here’s what makes it a standout stop in the city.

Breathtaking Biophilic Architecture

Bringing the outdoors in, SM City Laoag’s design is inspired by nature itself. Think lush greenery, natural lighting, and airy spaces that make strolling through the mall a refreshing experience. It’s Instagrammable, eco-conscious, and effortlessly stylish.

The Open-Air Dap-ayan Park

Perfect for unwinding after a long day of exploring, the Dap-ayan Park blends open-air charm with a lively social atmosphere. SM City Laoag’s Paw Park is located in the area too! Here, you can sip your coffee, people-watch, bond with your furbabies, and catch local events, all under the bright Laoag sky.

Tech Paradise at Cyberzone

Home to SM’s 68th Cyberzone, this tech haven packs over 30 gadget and gaming stores in one sleek space. If you’re in town this August, don’t miss the Tech Fair—your chance to explore the latest innovations, score deals, and test-drive your dream devices.

First-of-its-Kind Cinematic Luxury

Level up your movie nights at Laoag’s first cinematic luxury experience. Plush seating, cutting-edge screens, and immersive sound transport you straight into the action—making it more than just a film, but a full-on escape.

Accessible Transportation

SM City Laoag sits close to Laoag International Airport and features a transport hub for easy city access. With convenient transit options and EV charging stations, getting around—and exploring everything Laoag offers—has never been easier.

Flavors from Around the World… and Home

From global flavors to Ilocano comfort food, SM City Laoag’s dining scene satisfies every craving. Take your taste buds on a world tour or savor the bold, distinct tastes that define Laoag’s culinary identity—all in one mall.

Indulge in authentic Ilocano Bagnet from Balai Taste of Home and in these refreshing coffee from Sentro Café

For iconic homegrown bites, Lanie’s Empanada is your go-to for that crispy, orange-hued Ilocos empanada. Balai Taste of Home serves up the ultimate Ilocos bagnet rice meal, while Sentro Café, originally from nearby Pasuquin, offers cozy pasta dishes and their crowd-favorite Nutella Coffee. Milk Pot, another Ilocos Norte gem, keeps things fresh with an extensive drink menu, from coffee and slushies to their best-selling milkshakes. Don’t miss Kookee House, practically an Ilocos Norte institution, beloved for its pastries.

Continue indulging your sweet tooth with these drinks from Milk Pot, and don’t forget to bring home baked goods from Kookee House

These proudly local spots blend seamlessly with global dining favorites, making SM City Laoag not just a mall, but a vibrant crossroads of culture and cuisine.

More to Explore: Laoag’s Must-See Spots

SM City Laoag can keep you busy all day, but the city’s treasures await. Visit the Sinking Bell Tower, a centuries-old leaning landmark, then step into St. William’s Cathedral with its Renaissance charm and serene atmosphere.

Discover local heritage at Museo Ilocos Norte, once a tobacco warehouse, now showcasing local textiles and tools. Thrill-seekers can hit the Laoag Sand Dunes for 4x4 rides, while Aurora Park offers gardens, monuments, and a laid-back city vibe.

How to get to Laoag, Ilocos Norte

Getting to Laoag, the Sunshine City, is easy by land or air.

By Car

Drive from Manila via the scenic national highway along the Ilocos coastline, about 8–9 hours through Bulacan, Pampanga, Tarlac, Pangasinan, La Union, and Ilocos Sur.

By Bus

Florida Bus Line, Partas, Maria de Leon, and Fariñas offer 8–9 hour trips from Manila, passing the same picturesque route. Day trips run from 6:00 AM to 12:00 NN; night trips from 7:00 PM to 12:00 MN.

By Plane

Philippine Airlines flies daily from Manila to Laoag in just about an hour. From Laoag International Airport, tricycles and jeepneys can take you straight to the city proper, or directly to SM City Laoag.

More than golden hours and scenic views, Laoag is where history, adventure, and culture meet. At its heart, SM City Laoag offers flavorful dining, exciting shopping, and vibrant events. So, when in Ilocos Norte, immerse yourself in its sights and flavors, and make SM City Laoag part of your story. 

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