JD Sports opens first in PH store in SM Mall of Asia

UK’s top sneaker and sports fashion retailer opens its first store in the Philippines at SM Mall of Asia

Weeks after its official debut, JD Sports, the UK’s top sneaker and sports fashion retailer, continues to make an impact at SM Mall of Asia (MOA), where it opened its first store in the Philippines last June. The store has quickly become a magnet for sneakerheads, athleisure fans, and style-conscious shoppers eager for global streetwear and hard-to-find releases.

(L-R) Anton Huang, President and CEO, SSI Group, Inc., Steven Tan, President, SM Supermalls, Hilton Seskin,Chairman Asia Pacific, JD Sports, Elizabeth Quiambao Executive Vice President, SSI Group, Inc.

Located at Level 1 of the North Entertainment Mall, the 823-square-meter store houses a premium selection of footwear and apparel from leading brands like Nike, Adidas, Puma, New Balance, and Asics. Among the top picks are crowd favorites such as the Nike Dunk Low, Adidas Samba OG, New Balance 9060, and other in-demand drops.

JD Sports is located at Level 1, North Entertainment Mall of SM Mall of Asia

Kicks for kids age 0-9.5 are also available at the newly opened, first-in-Ph, JD Sports

JD Sports’ strong performance at MOA underscores both the power of the brand and the strategic value of the mall. Known as the preferred entry point for international labels, SM Mall of Asia continues to be the location of choice for first-in-market brand launches in the Philippines.

With its prime location in Pasay City’s Bay Area, MOA offers unparalleled visibility and foot traffic, drawing millions of shoppers from Metro Manila and beyond. Just minutes from airports, convention centers, and hotels, the mall sits at the crossroads of commerce, tourism, and lifestyle.

JD Sports offers a wide variety of athleisure apparel for all ages

JD Sports at MOA isn’t just a retail store—it’s a destination. From curated product selections to a space designed for today’s trend-driven consumer, it reflects the energy and self-expression of the modern Filipino shopper.

As JD Sports strengthens its presence in the Philippines, SM Supermalls continues to shape the local retail landscape, giving global brands the space, scale, and support to thrive.