Hunt for Sparkles and Win Big at SM Supermalls This Season

SM Supermalls goes gala to the max this Christmas with a new game turning every mall visit into a hunt for prizes. The Christmas Sparkle Dash runs from October 25 to December 25, 2026, at participating SM malls nationwide, and three grand prize winners will walk away with rewards SM keeps under wraps for now. The mystery alone gives you a reason to keep playing all season.

Join the Sparkle Hunt

To join, you must visit any participating SM Mall and scan the official Christmas Sparkle Dash QR code to access the game. 

Scan the QR code to start collecting your sparkles!

Log in or create an account through the SM Malls Online App with your mobile number, then fill in your full name, username, email address, birth month, age range, and complete address. Your account activates right away, so playing starts the moment you walk in during mall operating hours.

Roam the malls, move your phones around, and collect as many stars as you can.

Afterwards, bring your phone and explore every corner of the mall using augmented reality. Designated Sparkle Spots hide around stores, the food court, and common areas. Find them and tap each AR Sparkle you spot, since every tap adds straight to your Sparkle Balance. Play multiple times throughout the promo period. The more you explore, the bigger your balance grows.

Keep collecting stars and win the major prizes.

Save your Sparkles instead of spending them all, since your balance decides your spot on the leaderboard. The Top 3 players with the highest remaining Sparkle Balance at the end of the promo period walk away with the three major prizes this season!

Make It a Full Mall Day

Turn the hunt into a full day out. Grab a bite at the food court, check the latest mall promos and mall sales, browse gadget stores in malls for early Christmas gifts, or look up the Christmas bazaar schedule for pop-up stalls near you. Families looking for family day ideas SM find the Sparkle Dash pairs well with a movie at a shopping mall with cinema or an afternoon at an indoor playground in Manila. Couples searching for indoor date ideas Metro Manila get a fun reason to walk between stores while hunting for Sparkles together.

SM malls are nationwide, so check the mall directory for a branch near your area. Several branches count among the SM malls near MRT or LRT, which makes for an easy stop after work or school. Squeezing in a same-day erran? A “mall near me open now” search points you to the nearest SM Mall that is still open. In addition, our malls stay air-conditioned throughout, so the hunt stays comfortable no matter the weather outside. As a safe mall for seniors, we also welcome grandparents who want to join the fun too.

Handle a few errands along the way too! Many SM branches host government services in malls, including DFA passport renewal satellite offices. Plus having a wellness clinic in the mall makes for a quick checkup between Sparkle Spots. Finish practical tasks, then get back to the hunt without leaving the building. The Christmas Sparkle Dash joins a full roster of mall events this season, so check the app and mall directory often for updates on sale promos and other things to do in SM.

Redeem Your Sparkles

Once your Sparkle Balance grows, head to the Rewards Page through the in-game Sparkle counter or the app menu. Browse the Rewards Catalog for e-gift vouchers, vouchers from participating SM tenants, and other prizes. Pick a reward, review the Sparkle requirement and terms, then tap Exchange with the noted amount of Sparkles and confirm. The system deducts the Sparkles right away and gives you a unique reference code. Check My Profile then My Rewards anytime to view your redeemed vouchers and codes.

To claim a voucher, show your reference code to authorized personnel at the designated redemption area. For mall-based prizes, bring a screenshot of the redeemed voucher along with a valid government-issued ID to the Mall Administration Office of the branch where you made the transaction. Redemption hours run Monday to Friday, excluding holidays, from 10:00 AM to 4:00 PM, though schedules vary per mall.

Chase the Leaderboard

The leaderboard works differently from most games. Every Sparkle you redeem lowers your leaderboard rank, since the leaderboard tracks your remaining Sparkle Balance, not your total collected. Save your Sparkles instead of redeeming them all, and you stand a real shot at the Top 3. Those three customers with the highest remaining Sparkle Balance by the end of the promo period become the Grand Prize winners. The Number 1 spot wins a 55-inch Samsung Smart TV. Number 2 wins a DJI Osmo Pocket 4. Number 3 wins an iPhone 17 Pro. Every Sparkle you save between now and December 25 keeps your name on the leaderboard.

A tie goes to the customer who reached the final balance first, based on the official system timestamp, so early and steady collectors get an edge over last-minute sprinters. Winners get a call from an SM Supermalls representative within one week from the end of the promo, and the Grand Prize gets claimed at the SM Prime Headquarters after processing. Prize claiming stays open for sixty days after the promo ends, so winners should act fast once contacted.

Go All Out This Season

The Christmas Sparkle Dash gives every mallgoer a reason to hang around SM malls a little longer this season, whether you come for the mall deals, the entertainment in malls, or a plan for where to hang out in Manila. Register today through the SM Malls Online App, start your Sparkle hunt, and take your holiday hangout all the way to the leaderboard. This Christmas, SM Supermalls invites you to play, explore, and go all out for a season built bigger, bolder, and maxed out with holiday cheer.

Don’t forget to follow us on Facebook, TikTok, Instagram, and X to stay updated with all the latest news and happenings here at SM Supermalls. You can also check the updated entry guidelines and mall hours for 2026 here.

About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.