Gala to the Max: SM Supermalls Brings Giant Squad Fun to the Visayas and Palawan

Visayas/Palawan, Philippines, June 2026 - SM Supermalls is bringing more giant-sized fun, immersive experiences, and memorable moments to communities across the Visayas and Palawan with the expansion of the SM Giant Squad to SM City Iloilo, SM City Roxas, SM City Bacolod, and SM City Puerto Princesa.

As part of SM Supermalls' commitment to creating meaningful and engaging experiences for Filipino families, the country's most loved mall continues to grow its roster of larger-than-life characters designed to inspire fun, discovery, and community connection. Through the Giant Squad, mallgoers can enjoy more shareable moments and "Gala to the Max" experiences that make every visit more exciting and memorable.

Leading the newest wave of Giant Squad characters is Lilo, the Lovable Bear of SM City Iloilo. Innovative, warm, and always bringing people together, Lilo inspires exciting adventures and unforgettable moments for mallgoers.

At SM City Roxas, Roxy, the Bubbly Octopus, brings playful energy and endless surprises, encouraging everyone to embrace new experiences and make the most of every visit.

Meanwhile, SM City Bacolod welcomes Kara, the Mask Fairy. Creative and imaginative, Kara adds a touch of wonder to every mall experience and inspires guests to discover something magical around every corner.

In Palawan, SM City Puerto Princesa introduces Preen, the Adventurous Peacock. Curious and always on the move, Preen loves discovering new trends, exciting hangout spots, and fresh experiences around the mall.

The arrival of these larger-than-life installations transforms each mall into a vibrant destination filled with photo-worthy attractions, interactive experiences, and opportunities for families and friends to create lasting memories together.

More than colorful attractions, the SM Giant Squad reflects SM Supermalls' commitment to creating spaces where communities can connect, celebrate, and enjoy everyday moments. Through its Gala to the Max campaign, SM Supermalls continues to deliver maxed-out experiences that bring joy, excitement, and meaningful connections closer to every Filipino.

The newest additions complete the Giant Squad lineup across the Visayas, joining Bree, the Techy Bear of SM City Cebu; Skyler, the SM Wonderland Explorer of SM Seaside City Cebu; Coco, the Playful Pup of SM City Consolacion; Shelly, the Quirky Seahorse of SM Hypermarket Lapu-Lapu; Orly, the Cheerful Pineapple of SM Center Ormoc; and Tala, the Fearless Lioness of SM Savemore Market Tacloban.

Together, the SM Giant Squad celebrates the unique character of every community while bringing giant-sized fun, unforgettable adventures, and moments worth sharing across SM Supermalls nationwide.

For updates on the SM Giant Squad, upcoming mall events, and Gala to the Max experiences, visit www.smsupermalls.com or follow SM Supermalls on social media. 

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 90 malls in the Philippines and 8 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM.