Empowered and Inspired—SM Aura Celebrates The Strength of Every Woman this March

This Women's Month, SM Aura shines the spotlight on the celebration of strength, creativity, and resilience of women. Through vibrant displays and curated experiences, the mall transforms into a space for inspiration, entrepreneurship, and community. Shoppers and visitors are invited to explore a world of innovation, artistry, and passion—all led by women. From thoughtfully designed installations to exclusive markets and showcases, SM Aura has become a hub where women’s stories and successes took center stage.

Let’s take a closer look at the standout features at SM Aura that make this celebration truly special. 

Women Inspiring Women: SM Supermalls’ International Women’s Day Summit

L-R: SM Supermalls President Steven Tan delivered the opening speech; A panel discussion led by host Karen Davila, drew valuable insights on womanhood in the modern times from the esteemed guest, all of which are leaders in their respective fields.

The "Women Inspiring Women" Summit, hosted by SM Supermalls, brought together influential women leaders to share their insights and experiences. The event served as a platform for empowerment, motivation, and the celebration of women's achievements across various fields.

L-R: Happy Skin Co-founder and CEO Jacqe Guierrez shared the story of Happy Skin; 
The full suite of ladies who slay and graced the Women Inspiring Women Summit.

Key takeaways from the summit included personal stories of resilience, leadership strategies, and discussions on fostering inclusivity and innovation. The speakers emphasized the importance of mentorship, continuous learning, and supporting fellow women in their professional and personal journeys.

This gathering not only highlighted the remarkable accomplishments of women but also inspired attendees to pursue their goals with renewed vigor and confidence.

Vive La Femme—SM Aura’s Women’s Month Centerpiece

At the heart of SM Aura’s Women's Month celebration stands a breathtaking centerpiece that symbolizes strength, elegance, and the limitless power of women. Designed as a tribute to femininity in all its forms, the installation features striking visuals and thoughtful artistry—a statement that invites visitors to reflect on the impact of women in shaping culture, business, and society.

Set against SM Aura’s stylish ambiance, this stunning installation becomes more than just a photo spot; it is a space for inspiration, conversation, and appreciation, reminding everyone that women's achievements deserve to be seen, celebrated, and elevated.

Womenpreneur Food Market

A feast for both the palate and the entrepreneurial spirit, the Womenpreneur Food Market at SM Aura showcases the culinary talents of women-led businesses, turning the mall into a hotspot for gourmet discoveries. This special market celebrates female innovation in the food industry, featuring a diverse selection of artisanal treats, homegrown flavors, and unique delicacies crafted with passion.

Through this vibrant marketplace, SM Aura not only satisfies cravings but also champions women entrepreneurs, proving that every bite tells a story of passion and perseverance.

Frankie General Store

Level 2

Frankie General Store is more than just a boutique—it’s a carefully curated space that champions slow fashion, sustainability, and local craftsmanship. As a hub for independent brands and socially responsible businesses, the store, helmed by CEO Jammy San Juan-Magsino, offers a thoughtfully selected range of clothing, accessories, and lifestyle products with a strong commitment to empowering small businesses and promoting mindful consumerism, some of which are these clothes from Alixia Marie PH and bags from Daily Carry PH!

Proudly local fashionable pieces by Alixia Marie PH, available at Frankie

The light blue sleeveless top with pleated shoulder details and a ruffled hem. The piece is accented by a strip of intricate embroidery in shades of blue and white running down the center, adding a handcrafted touch. The other, a denim-style short-sleeved dress with a tiered silhouette that exudes a relaxed yet structured feel. The contrast of burnt orange accents on the pocket and button panel adds a pop of color while maintaining a classic, timeless appeal. Both pieces from Alixia Marie PH celebrate locally made, artisanal designs that prioritize both aesthetics and sustainability.

Stylish bags for all occasions from Daily Carry PH

On the other hand, bags from the Daily Carry PH are all about functional, stylish, and ethically made bags that cater to modern lifestyles. Focused on durability and timeless design, their collections highlight locally sourced materials and expert craftsmanship. Whether it’s for work, travel, or casual outings, Daily Carry PH ensures that each bag seamlessly blends aesthetics with practicality, making it an essential companion for those on the go.

Happy Skin

Level 2

Happy Skin is more than just a beauty brand—it’s a celebration of confidence, self-care, and empowerment. Co-founded by Jacqe Yuengtian-Gutierrez, Happy Skin has redefined local beauty with skincare-infused makeup designed for Filipina skin. Happy Skin products encourage women to embrace their natural glow and prioritize self-care in their busy lives.

The Happy Skin Mallow Pot is a dream for beauty lovers who love a soft-focus, airbrushed look. This multi-use cream blush and lip tint, infused with Marshmallow Root Extract, Squalane, and Hyaluronic Acid, melts seamlessly into the skin, delivering a smooth, diffused matte finish.

L-R: Mallow Pot comes in different shades; Generation Happy Skin Medium Natural Full Set

Their Generation Happy Skin Medium Natural Full Set is a game-changer for those who love effortless, natural makeup. Inclusive of a Blurring Skin Tint, Color Adapt Tint, Water Lip & Cheek Tint, and a glazed pouch, the set includes a curated selection of hydrating, lightweight essentials, ensuring a radiant, skin-like finish.

Happy Skin also finally brings its skincare expertise into haircare with their shampoo and conditioners, designed to keep your locks healthy, shiny, and resilient. Formulated with gentle, nourishing ingredients, these products strengthen hair while locking in moisture—perfect for anyone looking for soft, frizz-free, and manageable tresses.

PATTON

Level 2

PATTON empowers women to embrace their individuality through clothing that feels like a canvas of artistry and culture. Their pieces go for the clean aesthetic, making them not only practical but also timeless. PATTON, owned by Patty Ang,  promotes a lifestyle rooted in intentionality, with a mission to simplify and enrich everyday dressing. Each article of clothing is designed to be mixed, matched, and reimagined—embracing an inclusive, conscious, and effortless approach to fashion.

L-R: Ruched Square Neck Bodysuit and Mesh Long-Sleeve High Neck Body Suit (from PATTON’s Instagram page)

PATTON’s Bodysuits are their bestsellers, known for their second-skin comfort and flattering fit. Made from soft, stretchy, and breathable fabric, these bodysuits feel like a gentle hug, moving seamlessly with you. And whether paired with denim, tailored trousers, or skirts, these pieces make dressing instantly chic and stress-free.

The Blue Apron

Level 4

The Blue Apron is a culinary gem in the Philippines, renowned as the home of the Original Poke Tacos. Established in May 2020 by Chef Ina Bilbao, Kitchie Berba, and Dimple Arevalo, this innovative eatery masterfully fuses Japanese, Hawaiian, and Mexican cuisines to create a unique and delightful dining experience.

L-R: Fun ambiance at The Blue Apron where you can enjoy your Poke Tacos; 
Get the Sinful Salmon goodness you can only find here (from The Blue Apron’s Instagram)

The Blue Apron's standout creation is their Poke Tacos, which feature a crispy tempura nori shell filled with fresh, flavorful poke ingredients. Their Sinful Salmon has that delectable combination of fresh salmon poke nestled within a crunchy nori taco shell. The Super Sisig, on the other hand, is a creative twist that incorporates the classic Filipino sisig into the poke taco format. There are lots of flavors to choose from so run—don’t walk—to The Blue Apron today.

Deuces

Lower Ground

Founded by Richelle Labrusa, Hanna Ortgea, and Julie Terrei, Deuces Coffee is a vibrant and aesthetically pleasing café located in a handful of branches across the metro, including SM Aura. Renowned for its distinctive pink façade and stylish interior, it has become a popular spot for coffee enthusiasts and those seeking a cozy ambiance.

L-R: Once you see pink, you’ll know it’s Deuces; Deuces’ Cereal Milk Latte is seriously a must-try (from Deuces’ Instagram page)

When in Deuces, try their Cereal Milk Latte, a sweeter selection that has become a favorite among its patrons. Their Pink Horchata is a non-caffeinated option that stands out for its unique flavor and appeal due to their use of strawberries and raspberries. Another non-milk fave is the Ube + Milk—a concoction of the rich taste of ube with creamy milk.

SM Aura’s Women's Month celebration isn’t just about marking a date on the calendar—it is about creating meaningful experiences that uplift, empower, and inspire. Through vibrant showcases, curated experiences, and a strong sense of community, the event highlights the strength, creativity, and resilience of women.The message for this year’s Women’s Month celebration is clear: supporting and celebrating women is not just a moment, but a commitment that continues every day.

Don’t forget to follow us on Facebook, TikTok, Instagram, and X to stay updated with all the latest news and happenings here at SM Supermalls. You can also check the updated entry guidelines and mall hours for 2025 here.

Participating Malls