SM Supermalls, Estée Lauder join hands for Breast Cancer Awareness Month

SM Supermalls, in collaboration with Estée Lauder Companies (ELC) and SM Cares, kicked off Breast Cancer Awareness Month to educate Filipinos about breast cancer, promote early detection, and raise funds for research to extend help to underprivileged patients.

(L-R): SM Supermalls’ President Steven Tan, oncologic surgeon Dr. Bernice Navarro, infectious diseases pediatrician Dr. Lourdes Gozali, Ramon Magsaysay Award Foundation President Susan Afan, and Estée Lauder Companies Country General Manager Sharyn Wong

During the launch, SM Supermalls’ President Steven Tan, ELC Country General Manager Sharyn Wong, and guest speakers, including Ramon Magsaysay Award Foundation President Susan Afan, general and oncologic surgeon Dr. Bernice Navarro, and infectious diseases pediatrician and two-time cancer survivor Dr. Lourdes Gozali, graced the event. They shared their expertise and experiences at SM Megamall’s Mega Fashion Hall on October 6, 2023.

Estée Lauder Companies Country General Manager Sharyn Wong

Ramon Magsaysay Award Foundation President Susan Afan

General and oncologic surgeon Dr. Bernice Navarro

Infectious diseases pediatrician and two-time cancer survivor Dr. Lourdes Gozali

“Breast cancer knows no boundaries. It does not discriminate based on age, gender, or ethnicity. It affects mothers, daughters, sisters, loved ones, and friends. But here's one thing we should remember: it is a battle we can win all together,” shared Mr. Tan during his speech.

SM Supermalls’ President Steven Tan shared in his speech the significance of Breast Cancer Awareness, as his own mother has triumphed over breast cancer.

To mark the occasion, last October 6, 2023, three iconic SM landmarks, including the SM Megamall Time Man, SM Mall of Asia Globe, and SM Lanang Fountain in Davao, were illuminated in vibrant pink, symbolizing hope and solidarity with those affected by breast cancer.

SM Megamall Time Man

SM Mall of Asia Globe

SM Lanang Fountain in Davao

The campaign also included free clinical breast examinations with the assistance of medical professionals.

SM Supermalls, through its Corporate Social Responsibility arm, SM Cares, and its Program for Women, has played an active role in educating Filipinos about breast cancer. Programs to disseminate information and educational content to over 28 million customers are done regularly together with the Department of Health and the Philippine Breast Cancer Society. 

This October, SM Supermalls, Estée Lauder Companies, and SM Cares, mark 31 years of dedication to supporting the fight against breast cancer.

To learn more about SM Supermalls’ Breast Cancer Awareness Campaign, visit www.smsupermalls.com or follow @SMSupermalls on social media.