AweSM Cebu 2026: Max Out Your Sinulog Moments at SM Seaside

This Sinulog season, SM Seaside City Cebu invites everyone to celebrate bigger, brighter, and bolder with AweSM Cebu 2026, a month-long lineup of festivities designed to let mallgoers max out their Sinulog experiences. Starting January 8, the city’s iconic seaside destination transforms into a vibrant hub where tradition, creativity, and today’s kind of celebration come together. 

More than just a mall, SM Seaside becomes a full Sinulog experience—one where families, barkadas, travelers, runners, fur parents, fandoms, and different communities can curate their own festival moments. From cultural showcases and immersive photo spots to high-energy performances, lively parties, and scenic hangouts, SM Seaside is the ultimate must-visit Sinulog destination. 

Kicking off the festivities is the AweSM Cebu LokalPop Collective from January 8-28 at the Mountain Wing Atrium, spotlighting local creativity and Cebuano pride through pop culture, design, and homegrown finds. Adding to the festive energy is the Sto. Niño Exhibit from January 8-28 at the Cube Wing Atrium, offering a meaningful space that honors the faith and tradition at the heart of Sinulog. 

A highlight guests should not miss is the daily Senyo Mascot Meet & Greet from January 8-28 at the Mountain Wing Atrium. As SM Seaside’s new Sinulog mascot, Senyo brings joy, color, and playful energy to the celebration, making him a favorite photo companion for kids, families, and festival-goers of all ages. 

Food lovers can indulge in Cebu’s iconic flavors at the AweSM Lechon Fest from January 12-18 at the Seaview Wing Atrium, while shoppers can score exciting finds during the AweSM Cebu Sale happening mall-wide from January 12-18. Beauty, grace, and Cebuana pride take center stage at the Sinulog Festival Queen Runway Competition on January 14 at the Mountain Wing Atrium. 

Celebrating local culture continues with Nakakalokal Goes to SM Seaside from January 16-18 at the Mountain Wing Atrium, bringing the best of Filipino ingenuity and local entrepreneurship right into the heart of Sinulog. A campaign and advocacy program by the PhilSTAR Media Group, Nakakalokal is a three-day bazaar featuring a vibrant mix of local makers, food artisans, and lifestyle brands, showcasing proudly Filipino products—from Cebuano snacks and handmade crafts to sustainable fashion and unique homegrown finds. 

Keeping the energy flowing, the mall comes alive with movement and music during Rhythm in Motion from January 16-18, where dance, beats, and crowd energy blend seamlessly throughout the mall, getting everyone moving and maxing out the festive vibe. 

For those seeking scenic nights and hangouts, the AweSM Skypark Party at The Skypark delivers unforgettable experiences—from a Dragshow Night on January 16 to a Community Run in the morning and Skypark Beats in the afternoon on January 17. The excitement peaks with the AweSM Skypark Grand Pyro Display on January 18, lighting up the Cebu skyline in a dazzling Sinulog spectacle. 

SM Seaside paces the way for the Cebu Marathon 2026, with the Expo at the Mountain Wing Atrium running from January 9-11 and Race Day on January 11 at SM Seaside’s concert grounds The festivities continue with star-studded excitement during the Sinulog Kapamilya Caravan on January 17, where fans can enjoy the chance to celebrate with beloved Kapamilya personalities at SM Seaside’s concert grounds. Adding to the festive lineup is the much-anticipated AweSM Petstival on January 24 at the Mountain Wing Atrium—ensuring even fur parents and their pets can max out their own Sinulog moments. 

With its diverse lineup of events, immersive spaces, and nonstop energy, AweSM Cebu 2026 captures the spirit where tradition meets the celebration you want to live today, offering a Sinulog experience at its absolute maximum. This year, make SM Seaside City Cebu your festival home—your hangout, your playground, your Sinulog. 

About the AweSM Cebu Campaign 

Launched in 2019, the AweSM Cebu campaign is SM’s signature celebration of Cebuano culture, creativity, and community, transforming malls into vibrant hubs of entertainment, local artistry, and family-friendly experiences every Sinulog season. Each year, the campaign combines shopping, culture, music, gastronomy, and innovative showcases, positioning SM Supermalls as the ultimate destination for both Cebuanos and visitors seeking immersive Sinulog festivities. Over the years, AweSM Cebu has become a city-wide tradition that brings the many colors, rhythms, and flavors of the festival together—allowing everyone to experience the spirit of Sinulog under one roof.