“SM MOA Arena The Cube”: Bigger centerhung to bring better fan experience

SM Mall of Asia (MOA) Arena unveils the biggest centerhung in the country, officially dubbed as “SM MOA Arena The Cube,” on May 14, 2025. This beating heart of the arena is one among many steps in turning the venue into an event space with the finest fan experience, anywhere at the SM MOA Arena. 

The first glimpse of the SM Mall of Asia Arena The Cube during its press presentation.

A bright future for SM Mall of Asia Arena
The launch was hosted at the modern and luxurious Premiere Café of the SM MOA Arena to commemorate this added innovation, which is set to rival other international National Basketball Association (NBA)-class courts. Together with long-time corporate partners, local government, sports leagues, and media partners, the event served as a symbol of their fruitful partnership.

The SM Mall of Asia Arena The Cube event launch video captures the highlights of the event with mind-blowing visuals.

The venue not only beheld the centerhung with its own eyes but also heard its resounding voice as it introduced itself as the beating heart of the arena. 

Present at the SM Mall of Asia Arena The Cube’s launch are Richard Bachmann, Philippine Sports Commission Chair; Cignal TV, broadcast partner; and University Athletic Association of the Philippines (UAAP) officials.

Region Manager Blair Robertson of Daktronics proudly announces the very same technology used in some of the world’s iconic venues in his message of partnership during the launch

“The Cube is more than a screen—it’s being able to engage fans through the visual capability and versatility in any event,” says Arnel Gonzales, the Senior Assistant Vice President and General Manager of the SM MOA Arena. 

True to the arena’s commitment to bringing the best fan experience, this breakthrough aims to give fans a more immersive, interactive, and versatile viewing experience.

SM MOA Arena Cube shows versatility 
The SM MOA Arena The Cube was immediately seen in action during the University Athletic Association of the Philippine (UAAP) finals for Men’s and Women’s Volleyball, where numerous team and fan moments were captured through the massive Light-Emitting Diode (LED) screen.

The SM Mall of Asia Arena The Cube makes its first appearance to the public during Season 87 of the University Athletic Association of the Philippines (UAAP) Volleyball Championships.

This was the first time the new centerhung has been revealed to the public, showcasing its split-screen capabilities and real-time data integration, where fans had an up-close look at the game while staying up to time with the live standings.

The SM Mall of Asia Arena The Cube is introduced to the audience through an Audio-Visual Presentation before the UAAP Season 87 Women’s Volleyball Championships. Photo from Immrsv Asia.

Captured in 4k high resolution of the SM MOA Arena The Cube was the crowning moment of the UAAP Women’s Volleyball champions, the National University (NU) Lady Bulldogs, followed by De La Salle University’s (DLSU) Green Archers. 

The National University (NU) Lady Bulldogs’ winning shot is captured by the SM Mall of Asia Arena The Cube.

Journey to a future-forward arena
This milestone highlights the continuous development of the arena, following its addition of the Media Mesh in 2024, upgraded turnstiles in 2023, and 5G mobile and internet connectivity. 

As the SM MOA Arena celebrates its 13th anniversary this year, the venue continues to fulfill its promise to deliver top customer service through forefront innovation and world-class events.

About SM Mall of Asia Arena
SM Mall of Asia Arena is the preferred venue, offering world-class services and facilities, to provide the best in international and local live entertainment and thrilling sports event experiences. For more information, visit www.mallofasia-arena.com or follow @moaarena on social media. Tickets for upcoming events can be purchased online at www.smtickets.com or at any authorized SM Tickets outlet nationwide.