SM Lanang and SM Clark’s IMAX® THEATRES reopen featuring IMAX® WITH LASER

SM Cinema, the country’s largest film exhibitor,  announces the reopening of two IMAX theatres in Davao and Pampanga featuring the brand-new IMAX® with Laser, a next generation laser projection and multi-channel sound system that delivers crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else.

These upgrades are part of SM Cinema’s initiative to modernize its IMAX theatres, encouraging a new generation of moviegoers to experience films on the big screen. The milestone also marks the completion of IMAX® with Laser upgrades across all branches: SM North EDSA, SM Megamall, SM Mall of Asia, SM Aura, SM Clark, SM Cebu, SM Iloilo, and SM Lanang.

IMAX with Laser is set apart by its 4K laser projection system featuring a new optical engine and a suite of proprietary IMAX technology that delivers crystal clear images, increased resolution, deeper contrast as well as the most distinct, exotic colors ever available on-screen. The new experience also features next generation IMAX precision sound, delivering greater dynamic range and precision for the ultimate in audio immersion.

With IMAX with Laser, moviegoers at SM Lanang and SM City Clark can now experience: 

• Crystal Clear IMAX Laser Projection: Increased resolution, sharper and brighter images, deeper contrasts, as well as the widest range of colors available to filmmakers to deliver the most life-like visuals for moviegoers.
• Next Generation IMAX Precision Sound: Patented sound technology delivers striking clarity and depth alongside perfected tuned sound and evenly distributed audio throughout the theatre. 
• IMAX Immersion by Design: Custom-designed theatres with stadium seating for clear vantage points at every seat, as well as custom screens for the brightest images. 

Moviegoers can now watch movies including “Assassination Classroom The Movie: Our Time,” “Deep Water,” “Michael,” “Mobile Suit Gundam Hathaway,” “Mortal Kombat II,” “Speed Demon,” and “Star Wars: The Mandalorian and Grogu”  at their most-loved SM Lanang and SM City Clark’s upgraded IMAX® theatres.

About SM Cinema   

SM Cinema is the largest film exhibitor in the Philippines, operating over 389 screens in more than 79 branches nationwide. As part of SM Lifestyle, Inc., a subsidiary of SM Prime Holdings, SM Cinema is committed to delivering world-class cinematic experiences to Filipino moviegoers. From the latest blockbuster films to premium formats such as SCREENX, IMAX, Directors Club, and Event Cinema, SM Cinema continuously elevates the way audiences enjoy movies.    

Driven by innovation, customer service, and a passion for storytelling, SM Cinema remains a trusted entertainment destination for families, friends, and film lovers across the country.  

About IMAX Corporation

IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX systems to connect with audiences in extraordinary ways, making IMAX's network among the most important and successful theatrical distribution platforms for major event films around the globe.  Streaming technology company SSIMWAVE, an IMAX subsidiary, is a leader in AI-driven video quality solutions for media and entertainment companies.

IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of March 31, 2023, there were 1,711 IMAX systems (1,631 commercial multiplexes, 12 commercial destinations, 68 institutional) operating in 87 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code "1970." 

IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Experience It In IMAX®, The IMAX Experience®, An IMAX Experience®, An IMAX 3D Experience®, IMAX DMR®, DMR®, Filmed For IMAX™, IMAX LIVE™, IMAX Enhanced™, IMAX nXos®, SSIMWAVE® and Films to the Fullest®, are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. For more information, visit www.imax.com. You may also connect with IMAX on Instagram (www.instagram.com/imax), Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax), YouTube (www.youtube.com/imaxmovies) and LinkedIn (www.linkedin.com/company/imax).