SM CITY DASMARIÑAS OPENS ITS OWN DIRECTORS CLUB CINEMAS

Moviegoers inside the new Directors Club cinema.

SM Cinema, the country’s largest film exhibitor, continues to expand beyond Metro Manila with the launch of its newest Directors Club cinemas at SM City Dasmariñas—the 25th Directors Club branch nationwide.

This latest opening brings SM Cinema’s premium Directors Club screens to 54 nationwide, and marks the second in South Luzon, following the launch at SM City Bacoor in May 2025.

SM City Dasmariñas now houses two state-of-the-art auditoriums, each featuring 40 fully adjustable recliner seats with push-button controls and personal lights for maximum comfort. Moviegoers can look forward to an elevated viewing experience powered by Laser Projection Technology and Dolby Atmos 7.1 surround sound for crystal-clear visuals and immersive audio.

Patrons of the Directors Club cinemas at SM City Dasmariñas can enjoy butler service.

The Directors Club cinemas also offer butler service, delivering Snack Time’s food and beverages straight to guests’ seats. Patrons can also indulge in specialty treats such as truffle popcorn from the dedicated Popcorn Bar and premium drinks from the Snack Time booth.

Cosplayers dressed as the characters from the blockbuster titles featured at the Directors Club cinemas.

To celebrate its opening, the Directors Club cinemas will showcase blockbuster titles including “Conjuring: The Last Rites,” “Jujutsu Kaisen,” and “Demon Slayer: Infinity Castle.” Tickets are priced at ₱570, inclusive of popcorn and a drink.

For more information, follow the official social media accounts of SM Cinema.

About SM Cinema 

SM Cinema is the largest film exhibitor in the Philippines, operating over 300 screens in more than 78 branches nationwide. As part of SM Lifestyle, Inc., a subsidiary of SM Prime Holdings, SM Cinema is committed to delivering world-class cinematic experiences to Filipino moviegoers. From the latest blockbuster films to premium formats such as IMAX, Director’s Club, and Event Cinema, SM Cinema continuously elevates the way audiences enjoy movies. 

Driven by innovation, customer service, and a passion for storytelling, SM Cinema remains a trusted entertainment destination for families, friends, and film lovers across the country. 

Learn more at www.smcinema.com or follow @SMCinema on social media.