SM CINEMA UNVEILS THE COUNTRY’S FIRST SCREENX THEATER AT SM MALL OF ASIA

SCREENX is located at the 2nd Level, Entertainment Mall, SM Mall of Asia.

SM Cinema, the country’s largest film exhibitor, once again raises the bar for moviegoing experiences with the launch of the first SCREENX theater in the Philippines at SM Mall of Asia.

SCREENX is a revolutionary 270-degree panoramic theater format.

Through its partnership with CJ 4DPLEX, a global leader in premium film formats and cinema technologies, SM Cinema introduces SCREENX, a revolutionary 270-degree panoramic theater format that expands the film beyond the main screen and onto the side walls of the auditorium. This innovative setup fully immerses audiences in the story, surrounding them with breathtaking visuals and heightened realism.

Executives from SM and CJ 4DPLEX.

Present at the launch were SM Supermalls President Steven Tan, SM Engineering Design and Development Corporation President Hans “Chico” Sy Jr., CJ 4DPLEX CEO Don Savant, CJ 4DPLEX Managing Director for APAC Jamil Valiyev, and SM Cinema Senior Assistant Vice President for Cinema Management Karen Zabaljauregui. 

“Wicked: For Good” in SCREENX are now available at ₱700 via SM Cinema.

As a special treat to Filipino audiences, “Wicked: For Good,” the highly anticipated sequel to the hit film starring Ariana Grande and Cynthia Erivo, makes history as the first film to premiere in SCREENX in the Philippines.

Tickets for “Wicked: For Good” in SCREENX are now available at ₱700 via SM Cinema. Fans can also look forward to upcoming SCREENX releases later this year, including “Zootopia 2” and “Avatar: Fire and Ash.” SCREENX is located at the 2nd Level, Entertainment Mall, SM Mall of Asia. 

SM Cinema continues to offer a diverse range of advanced cinema formats—such as IMAX, Directors Club, and now SCREENX—underscoring its commitment to bringing world-class entertainment experiences to Filipino moviegoers.

About CJ 4DPLEX 

CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for theaters worldwide that include 'SCREENX', '4DX', and 'Ultra 4DX' for consumers to experience films in ways that were never before possible. 

CJ 4DPLEX is a part of the CJ Group conglomerate that also includes entertainment powerhouses CJ CGV, the fifth largest theater chain in the world, and CJ ENM (CJ Entertainment & Media), who produced the Academy Award®, Golden Globe® and SAG Awards winning film, "Parasite". 

SCREENX is the world's first multi-projection cinema with an immersive 270-degree field of view. By expanding the image beyond the frame and onto the walls of the theater, SCREENX places the audience directly at the center of the story, creating a visually immersive viewing experience unlike any other. To date, there are over 435 SCREENX auditoriums around the world in 40 countries. 

4DX provides moviegoers with a multi-sensory cinema-going experience, allowing audiences to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled editors. To date, there are over 775 4DX auditoriums around the world, spanning over 70 countries. 

About SM Cinema 

SM Cinema is the largest film exhibitor in the Philippines, operating over 300 screens in more than 78 branches nationwide. As part of SM Lifestyle, Inc., a subsidiary of SM Prime Holdings, SM Cinema is committed to delivering world-class cinematic experiences to Filipino moviegoers. From the latest blockbuster films to premium formats such as IMAX, Directors Club, and Event Cinema, SM Cinema continuously elevates the way audiences enjoy movies. 

Driven by innovation, customer service, and a passion for storytelling, SM Cinema remains a trusted entertainment destination for families, friends, and film lovers across the country. 

Learn more at www.smcinema.com or follow @SMCinema on social media.