Looking for something fun to do with the kids this October? Consider the family weekend plans officially sorted.

This October, SM Supermalls is bringing the SM Super Kids Universe to life—a month-long celebration that puts kids at the center of fun, discovery, and learning. Across SM malls, little ones can step into different worlds to move, play, create, explore, and simply be themselves.

Because in the SM Super Kids Universe, every kid is a Super Kid.

Whether your child dreams of becoming a superhero, loves dancing to their favorite songs, enjoys discovering different cultures, or is already counting down to Halloween, there is something to look forward to every weekend.

Week 1: Let Their Superhero & Princess Dreams Take Flight (October 3–4)

Kick off the month with imagination and costume magic at the Superhero & Princesses Weekend.

Kids ages 4 to 12 can come dressed as their favorite superhero or princess—or bring an original character to life with a costume of their own creation. They can then take the spotlight with a short character introduction or performance, giving them a chance to show off their confidence and creativity.

Five of the best superhero or princess costumes will each receive ₱3,000 worth of SM gift certificates.

Parents can pre-register their little heroes through the SM Malls Online App, making this a perfect excuse to plan a family mall day where dressing up is part of the fun. 

Dress to impress in fabulous, cutesy costumes!

Week 2: Dance, Film, Post, Repeat (October 10–11)

For kids who would rather dance than save the world, the SM Super Kids Dance Challenge brings the energy up a notch.

Little dancers can learn the official “Gala to the Max” dance, then head to an SM mall with family and friends to record their performance using the campaign's official jingle by DNA. Entries can then be shared on Facebook or TikTok using #SMSuperKidsDanceChallenge.

And because every great performance deserves a little extra motivation, 10 winners will receive ₱15,000 each.

It's the kind of family activity that turns an ordinary mall visit into a chance to create a fun memory—and maybe a video the whole family will want to replay. 

Weeks 3–4: Take a Trip Around the World (October 17–18; 24–25)

Next stop: the world.

During United Nations, kids can celebrate the colors, traditions, and cultures of different countries by dressing up in costumes inspired by cultures from around the world.

Five grand winners will each receive ₱5,000 worth of gift certificates, making the experience even more exciting for kids who love to dress up and families who enjoy celebrating diversity together. 

Week 5: Halloween Is Happening at SM (October 30–31)

And, of course, October wouldn't be complete without Halloween.

SM Supermalls caps Super Kids Month with Spooktacular Halloween, where kids can dress up as their favorite characters, creatures, or anything their imagination can come up with.

The celebration brings together a Halloween costume contest, a Halloween-themed fair featuring toys, costumes, and candies, and a Trick-or-Treat adventure. Trick-or-treat activities are scheduled for October 31 at 1 PM, 3 PM, and 5 PM, while five costume contest winners will each receive ₱5,000 worth of gift certificates. 

Trick or treat? Candies and treats are up for grabs this Halloween at SM!

More Than a Mall Day

What makes the SM Super Kids Universe special is that it isn't just about giving families something to do. It is about giving kids room to discover what they enjoy and what they can do.

Across the month, SM Supermalls transforms its spaces into immersive Active, Wonder, and Adventure Worlds—experiences designed around movement, play, learning, exploration, and celebration. 

For parents, that means more opportunities to put the phones down, spend quality time together, and watch their kids come out of their shells. For kids, it means a whole universe of possibilities where they can dance, dress up, perform, explore new cultures, make memories, and discover new passions.

So, whether your family has a tiny superhero, an aspiring performer, a curious explorer, or a Halloween enthusiast, make room on the October calendar for a trip to the SM Super Kids Universe.

Because this October, every weekend can be a super weekend at SM Supermalls

Follow @smsupermalls and watch out for more details on activities at your nearest SM Supermall.

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM", SM continues to evolve with the changing lifestyles of Filipino communities—creating places where people can discover, connect, move, play, and recharge through thoughtfully designed experiences, better connectivity, and spaces that bring everyday life closer together.

My SM. Your Most Loved Supermall.