The Ultimate Ube Guide: 7 must-try treats at SM for your ube cravings

There’s just something about ube that hits differently. It’s indulgent, simple and nostalgic all at once. One bite and suddenly it feels like childhood, celebrations, and comfort rolled into one. For us Filipinos, the obsession for ube isn’t just a passing trend; it’s already a part of our lives.

When the sudden craving hits out of nowhere (as it always does), good news: you don’t need to go far or wait long to satisfy it. SM has become a hub for the country’s most exciting and innovative, yet budget-friendly purple treats guaranteed to hit the spot.

From cakes to coolers, check out these seven ube creations that you can discover on SM Malls Online in just one swipe.

Celebration-ready Ube Classic from Red Ribbon

If you are looking to celebrate a milestone or simply surviving a long work week, this stunning creation is the best choice. The Ube Bloom from Red Ribbon (starts at ₱ 250) is as beautiful as it tastes, featuring soft chiffon layers that melt in your mouth effortlessly. It’s coated in a rich, velvety ube glaze that hosts the spot without being overly sweet or heavy. It’s definitely perfect for sharing with your loved ones or enjoying as a well-deserved ube treat for yourself.

Energy fuel with Ube twist at Zus Coffee

Ever since its highly anticipated launch on May 4, 2026, the Zus Coffee Classic Ube Halaya Cakes, starting at ₱185, has been a major talk of the town. This treat serves up a dessert that’s rich, delightfully creamy, and intensely purple in the best way possible. It captures the real homemade halaya, bringing a familiar sense of warmth to homegrown Filipinos. Pair it with an iced coffee for the ultimate afternoon reward after finishing a grueling workday.

Premium ube gelato scoop at Venchi

Who says our favorite purple yam can’t be transformed into a sophisticated and high-end culinary experience? Venchi proves otherwise with their premium Ube Gelato starting at ₱300. This Philippine Exclusive from the fine Italian chocolatier — a brand crafting sweet masterpieces since 1878 — boasts an intensely velvety texture and a vibrant purple hue that feels luxurious from the first bite. You can grab a scoop of this indulgence at their newly opened boutique located inside SM Mall of Asia.

Silky smooth midday reward at Ramen Kuroda

You probably know this popular restaurant chain for their savory bowls of pork broth, but you should definitely not sleep on their innovative Ramen Kuroda Ube Latte, starting at ₱180. This drink combines creamy, earthy local flavors with the distinct, clean aesthetic of a Japanese drink. Its smooth texture blends seamlessly with the milk, creating a latte that feels both familiar and refreshingly different at the same time. It is the ideal midday pick-me-up to pair with your favorite chashu rice bowl or a hot plate of gyoza.

Nostalgic ube treat from Manam

Manam has always been a reliable staple for Filipino comfort food, and their Ube Sago (starts at ₱185) is certainly no exception. Inspired by the ice-cold merienda we grew up with, this frozen treat brilliantly spotlights two Filipino favorites: earthy purple yam and chewy sago pearls. It’s the ultimate way to cool down during a humid afternoon with that wave of sweet relief that instantly revives your energy. This frozen dessert is worth having whether you are sitting down for a proper dine-in meal or simply grabbing a quick takeaway container from Manam on your way home.

Affordable quick ube fix at Kuya J

Looking for a total budget steal that won’t break the bank this week? The velvety Kuya J Ube Milkshake is here to save your sweet tooth for only ₱99. This thick drink serves up pure childhood nostalgia in a cup with that familiar ube flavor. It makes for a standalone snack during those sluggish hours between lunch and dinner when you need a quick sugar boost. Simple, affordable, and definitely satisfying for its price point.

Over-the-top ube blend at Cinnabon

If you love the warm, cinnamon-spiced goodness of a classic baked roll, you will absolutely flip for the creative Cinnabon Ube Chillata (starts at  ₱185). This feels like a dessert and drink meeting halfway. It gives that unique flavor contrast where the spicy cinnamon notes perfectly complement the earthy sweetness of the native ube. It’s made for easy mall strolls and unplanned snack stops.

At SM, ube cravings don’t wait and neither should you. Just open the SM Malls Online app and swipe through your next ube fix.