Eat & Drink
GO MATCHA TO THE MAX AT THE CITY’S FIRST MATCHA FEST IN SM J MALL
Posted by SM Supermalls on February 03, 2026
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Eat & Drink
Posted by SM Supermalls on February 03, 2026
The city’s first-ever Cebu Matcha Fest is officially brewing at the most-loved SM J Mall, turning everyday mall strolls into a matcha-filled escape. Step into a matcha-filled escape where flavor, fun, and photo moments come together to green the city in style.
CEBU, Philippines 03 February 2026 - SM J Mall brewed a new kind of buzz as it officially launched Cebu’s first-ever Matcha Fest, marking a fresh milestone in the city’s lifestyle and food scene. Running from February 1 to 15, 2026, the pioneering festival transforms The Atrium into a lush green escape, setting a new benchmark for immersive, culture-driven experiences in Cebu.
Opening day delivered a full-on matcha maxed-out experience as members of the media and content creators joined mallgoers for the launch. Guests soaked in the vibrant atmosphere capturing whisked-to-order drinks, inventive desserts, artisanal finds, and stalls that filled the space with energy and the unmistakable aroma of fresh matcha.
The festival brings together a curated mix of crowd-favorite brands, including Atelier Matcha, Your Daily Go Cafe, Kasa Brew, Celso’s Crib, No Bitter Feelings, Tsoko, DP Sweets, Oh Nata!, Ice Ice Baby, and Rampa Beads Bar. Each offers a unique take on Japan’s iconic green tea from creamy lattes to indulgent desserts, inviting guests to sip, savor, and explore matcha in all its forms.
More than a pop-up, Cebu Matcha Fest is a full-fledged lifestyle experience designed for the city’s growing community of matcha lovers. Interactive highlights include Matcha Painting sessions, Make Your Own Matcha Workshops on February 7 and 11, and Love Beats with Moni-Moni on February 14. Meanwhile, the Matcha Lounge & Games area offers a cozy spot to unwind, sip, and play classic games such as chess, dominoes, tumbling tower, Snakes and Ladders, and Uno.
Adding to the excitement is the Sip, Stamp, Repeat promo, encouraging guests to explore more flavors and experiences throughout the festival, making every cup count while rewarding loyal matcha explorers with exclusive activities and special treats.
Cebu Matcha Fest is turning the much-loved SM J Mall into a vibrant green playground filled with matcha sips, feel-good beats, and share-worthy moments. With every corner buzzing with flavor, energy, and fun, the festival brings the vibe all the way to the max, an ongoing matcha mood that invites everyone to sip, chill, and vibe.
Flaky, creamy, and dusted in green perfection—matcha pastries steal the spotlight at Cebu Matcha Fest.
Freshly whisked matcha moments take center stage at Cebu Matcha Fest in SM J Mall, where every sip is smooth, vibrant, and totally Instagram-worthy. Sip, savor, and go matcha to the max!
The festival brings together enthusiasts and artisans for a premier gathering of flavor and community.
Matcha is best enjoyed with friends, where every cup sparks connection and conversation. Shared moments, curated flavors, and a lively atmosphere come together to elevate the experience at the first Cebu Matcha Fest in SM J Mall.
