1. Summer Easter Costume Contest is on April 17, 2022.
  2. Open to kids 3-12 years old and all pet dogs small and medium breeds in the following malls:


SM North EDSA 4pm The Block Atrium
SM Megamall 4pm L5, Mega Fashion Hall
SM Mall of Asia 4pm Main Mall Atrium
SM Seaside Cebu 4pm Mountain Wing, Atrium
SM CDO Downtown Premier 4pmL5, Sky Park
SM Lanang Premier 4pm North Wing
SM Angono 4pm UG, Event Area
SM Bacolod 4pm Main Atrium
SM Bacoor 4pm Event Center
SM Baguio 4pm LG, Exhibit Area
SM Baliwag 4pm Mall Atrium
SM Batangas 4pm GL, Atrium 2
SM BF Parañaque 4pm Indoor Paw Park
SM Butuan 4pm Event Center
SM Cabanatuan 4pm The Event Center
SM Cagayan de Oro 4pm The Event Center
SM Calamba 4pm Mall Atrium
SM Cauayan 4pm L2 Cinema Bridgeway
SM Cebu 4pm Event Center
SM Clark 4pm The Event Center 2
SM Consolacion 4pm Bridgeway 1
SM Daet 4pm The Event Center
SM Dagupan 4pm L2, Mall Event Area
SM Dasmariñas 4pm Main Event Center
SM Davao 4pm Annex Event Center
SM East Ortigas 4pm Main Atrium
SM Fairview 4pm Mall Atrium
SM Grand Central 4pm Mall Atrium
SM Iloilo 4pm Event Center
SM Las Piñas 4pm Event Center
SM Legazpi 4pm The Event Center
SM Lemery 4pm L2, Activity Area
SM Lipa 4pm L2, Event Center
SM Lucena 4pm GL, Atrium
SM Manila 4pm Event Center
SM Marikina 4pm Mall Atrium
SM Marilao 4pm The Event Center
SM Masinag 4pm Mall Atrium
SM Megacenter Cabanatuan 4pmLG, near Watsons
SM Mindpro 4pm Event Center
SM Molino 4pm GL, Event Center
SM Muntinlupa 4pm Event Center
SM Naga 4pm The Event Center
SM Novaliches 4pm Mall Atrium
SM Olongapo Central 4pmGround Level
SM Olongapo 4pm Level 4
SM Ormoc 4pm Mall Atrium
SM Pampanga 4pm Mall Atrium
SM Puerto Princesa 4pm The Event Center
SM Pulilan 4pm Mall Atrium
SM Rosales 4pm L2 Lobby
SM Rosario 4pm Event Center
SM Roxas 4pm Main Mall Event Center
SM San Fernando Downtown 4pm Roof Park
SM San Jose del Monte 4pm Mall Atrium
SM San Lazaro 4pm Event Center
SM San Mateo 4pm L2, Event Center
SM San Pablo 4pm Mall Atrium
SM Sangandaan 4pm GL, Mall Atrium
SM Santa Rosa 4pm Activity Grounds
SM Savemore Market Apalit 4pm Second Level
SM Sta. Mesa 4pm L2, Paw Park
SM Sucat 4pm Atrium A
SM Tarlac 4pm UG, Mall Atrium
SM Taytay 4pm L2, Bldg. A
SM Tuguegarao Downtown 4pm L3, Roof Deck Parking
SM Telabastagan 4pm The Atrium
SM Trece Martires 4pm Event Center
SM Urdaneta Central 4pm Ground Level
SM Valenzuela 4pm GL, Mall Atrium


  1. To register online, customer must scan the QR code and submit/upload photo of the receipt (max. 5MB; JPEG file)

            with a minimum of Php 500.00 single receipt from April 1-15, 2022 from SM tenant or Summer Toy Sale. Valid receipts will only be those dated within the promo period.

  1. Participants must completely fill out the online registration/entry form from April 1-15, 2022. Cut-off for registration is on April 15 , 2022 at 11:59pm. Participants should provide his/her full name, age, complete address,

          and contact number.

  1. Participants should be at the venue not later than 3pm and present their valid ID, receipt used in the online registration and individual email confirmation and must be in full costume upon entrance. Participants will shoulder their own meal and transporation.

                               3:30pm  - Easter Costume Constest Parade around the mall.

                               4:00pm  - Start of Contest

                               6:00pm  - End of Contest

  1. Participants will receive a stub with a corresponding number during the event, to be pinned to the costume. For easy identification, each category will have a unique and labeled entry number tag design.
  2. Participants can only join in one (1) category per receipt with at least P500 worth of purchase.
  3. There will only be one winner per category.




My Pet and I 

   Kid and pet should come in their

   winning "twinning" identical costumes!

First Prize: Php 5,000.00 worth of SM Gift Certificates

Second Prize: Php 3,000.00 worth of SM Gift Certificates

Third Prize: Php 2,000.00 worth of SM Gift Certificates

Me and My Sidekick  

The winning tandem of the kid and his

pet wearing complimenting costumes!

EX. Batman, Robin, Caveman & Dinosaur,

Dr & Nurse

First Prize: Php 5,000.00 worth of SM Gift Certificates

Second Prize: Php 3,000.00 worth of SM Gift Certificates

Third Prize: Php 2,000.00 worth of SM Gift Certificates

My Easter OOTD        

Kid and pet must come in their most unique Easter symbol or character costume!

First Prize: Php 5,000.00 worth of SM Gift Certificates

Second Prize: Php 3,000.00 worth of SM Gift Certificates

Third Prize: Php 2,000.00 worth of SM Gift Certificates


  1. Prizes are transferrable but not convertible to cash.
  2. Costumes will be judged according to the following criteria:

                                Creativity of costume/props:                    40%                                       

                               Adherence to the theme:                          25%

                               Stage presence:                                          25%

                                Overall appeal/audience impact:              10%

                               TOTAL:                                                      100%

  1. Winners will be announced right after the contest and will be awarded the prize simultaneously. In case of a tie, judges will re-evaluate to choose the winners.
  2. Participants must be present during the announcements of winners. SM Gift Certificates will be given to the winners upon declaration. In the event that the winner is not able to claim the contest on that day, he or she can claim it at the admin office of SM Supermalls (branch) from Monday – Friday, 10:00 am – 3:00 pm c/o the Marketing Department within sixty days from the date of the competition.
  3. Shopping Center Management Corporation, its affiliates, ad agencies, mall tenants, their respective officers and employees, and their relatives up to the second degree of consanguinity or affinity are disqualified to join

            this competition.

  1. A DTI representative will be invited to witness the proceedings. The decision of the judges, with concurrence of DTI is deemed final.