The SM by the Bay at the SM Mall of Asia (MOA) Complex was transformed into a thrilling, inclusive celebration as SM Supermalls, in collaboration with RunRio, hosted SM Supermalls’ first-ever Pride Run on Saturday, June 22, 2024. The event brought together thousands of Lesbian, Gay, Bisexual, Transexual, Queer, Intersex, and Asexual (LGBTQIA+) members and allies for a day of unity, excitement, and unforgettable moments.

You won’t believe what happened at the first-ever Pride Run at SM Mall of Asia | SM Supermalls3km runners take off at the starting line of the 2024 Pride Run at SM by the Bay, SM Mall of Asia Complex.
A Historic First: The energy was electric as over 5,000 runners gathered for 10km, 5km, and 3km races. Decked out in Pride Run singlets, race bibs, and timing chips, participants were ready to hit the pavement and make history.

SM Supermalls’ Vice President for Corporate Marketing Grace Magno with RunRio President Rio de la Cruz, 10k race category winner Juan Carlo Igos, BingoPlus Foundation Executive Director Angela Wieneke, and LoveYourselfPH Head of Administration and Business Development Calvin June Sintoy during the Pride Run at SM MOA(L-R): RunRio President Rio de la Cruz, SM Supermalls’ Vice President for Corporate Marketing Grace Magno, 10k race category winner Juan Carlo Igos, BingoPlus Foundation Executive Director Angela Wieneke, and LoveYourselfPH Head of Administration and Business Development Calvin June Sintoy

Rio de la Cruz, President of RunRio, at the Pride Run | SM SupermallsRunRio President Rio de la Cruz

RunRio President Rio de la Cruz leads 10k race participants for the first-ever Pride Run | SM SupermallsThe 10k race participants, led by RunRio President Rio de la Cruz (5th from the left, front row), prepare to run the first-ever Pride Run.

Who Stole the Show? Among the standout moments, Juan Karlo Igos clinched first place in the 10km race with an impressive time of 38 minutes and 11 seconds, while Cavin Vedal dominated the 5km race, crossing the finish line in just 16 minutes and 47 seconds. But the real showstoppers were the participants' dazzling outfits, turning the run into a runway of creativity.

Juan Karlo Igos takes first place in the 10km race at Pride Run | SM Supermalls
Juan Karlo Igos finishes first in the 10km race with a run time of 38 minutes and 11 seconds.

Cavin Vedal finishes first in the 5km race during the Pride Run at SM by the Bay | SM SupermallsCavin Vedal crosses the 5km finish line in first place with a run time of 16 minutes and 47 seconds.

Mark Angelo Biagtan, the 3km division’s quickest finisher with other participants and organizers of Pride Run | SM Supermalls
Mark Angelo Biagtan (back, center) holds up the champion’s trophy as the 3km division’s quickest finisher with a run time of 11 minutes and 6 seconds.

8_Participants_champion_a_more_inclusive_society_at_Pride_Run_2024Participants champion a more inclusive society at Pride Run 2024.

9_The_inaugural_Pride_Run_2024_at_SM_by_the_BAY_SM_Mall_of_Asia_Complex_unites_people_from_all_backgrounds_in_celebration_of_love_and_diversity_The inaugural Pride Run 2024 at SM by the BAY, SM Mall of Asia Complex unites people from all backgrounds in celebration of love and diversity.

10_Pantay_Inc Pantay Inc. Chairperson Thysz Estrada


Celebs and Influencers Spotted: The event saw appearances from notable personalities including Pantay Inc. Chairperson Thysz Estrada, actor Gardo Versoza, and popular content creator Minnie Nato. Their presence added a touch of star power to the already glittering event.

11_Actor_Gardo_Versoza_Actor Gardo Versoza

12_Content_creator_Minnie_Nato_Content creator Minnie Nato

Epic Performances: The finish line was just the beginning of the fun! The crowd was treated to electrifying performances by artists Dey XD, Andy Crocker, Moonlight, and the sensational Taylor Sweft, whose performance had everyone dancing and singing along.

14_Performers_Dey_XD_Andy_Crocker_and_Moonlight_light_up_the_stage_with_trending_dance_hits_Taylor Swift impersonator, Taylor Sweft, charms the crowd at Pride Run 2024 with a lively performance.

14_Performers_Dey_XD_Andy_Crocker_and_Moonlight_light_up_the_stage_with_trending_dance_hits_Performers Dey XD, Andy Crocker, and Moonlight light up the stage with trending dance hits.

Costume Extravaganza: The much-anticipated Costume Contest did not disappoint. From superhero ensembles to playful banana costumes, participants went all out, adding an extra layer of fun to the festivities. The creativity and effort were truly a sight to behold.

15_The_Pride_Runs_costume_contest_champion_wears_a_pair_of_large_wings_and_a_headpiece_The Pride Run’s costume contest champion wears a pair of large wings and a headpiece.

 16_The_costume_contests_second_runner_up_is_a_10km_runner_who_finished_their_race_in_a_superhero_costume_The costume contest’s second runner-up is a 10km runner who finished their race in a superhero costume.

 

17_A_runner_brings_bath_time_cheer_to_the_Pride_Run_in_this_playful_costume_A runner brings bath time cheer to the Pride Run in this playful costume.

18_A_pair_of_runners_donning_matching_banana_costumes_celebrate_with_their_finisher_A pair of runners donning matching banana costumes celebrate with their finisher’s medals.

A Symbol of Inclusivity: The event was more than just a run; it was a powerful statement of support and inclusivity for the LGBTQIA+ community. With partners like ArenaPlus, BingoPlus Foundation, LoveYourselfPH, Pantay Inc., and the Metro Manila Pride Organization, the Pride Run proved to be a monumental celebration of diversity.

19_Over_5000_runners_take_on_the_Pride_RunJPG_Over 5,000 runners take on the Pride Run.

20_A_participant_waves_a_pride_flag_while_holding_their_finishers_medal_after_completing_their_10km_race_A participant waves a pride flag while holding their finisher’s medal after completing their 10km race.

Don’t Miss Out: Missed the Pride Run? Catch up on all the highlights and see why this event is the talk of the town. For more amazing events and programs, visit www.smsupermalls.com or follow @SMSupermalls on social media.